Q: I used to have a family.

At that time, in order to attract popularity, selected a very golden lot, resulting in high rent, and several nearby competitors "rush to eat", and finally hasty conclusion.

At present, I plan to invest in a sporting goods store. How can I choose the site to avoid the last mistake?

A: when you encounter a very common misunderstanding of the "business circle", we often misunderstand that a good business district is a crowded, busy place where people actually compete for a piece of goods.

Owning a market of medium size but entirely of its own is more conducive to the growth of the new company.

In choice

In the process of making a map of business circles, it is a good idea.

1. investigate local sporting goods stores and place their positions on maps.

Look at their location characteristics, such as the radius of the surrounding population, the total population, the distance from other similar enterprises, and measure the radius of their exclusive market, that is, the scope of business circles.

2. map out your favorite location according to the map.

3. around the selected places, draw your own business circle with compasses according to the radius of the trade area before.

4. determine whether there are competitors in the business circle, weigh the strength of each other, and decide whether to change the location.

5. understand the demographic, demographic characteristics, purchasing power and other relevant information in the business circle to help you understand the customer base.

6. draw a street or bus line that you can walk to your store to see if customers can get there easily.

Looking at such a map, you can see clearly whether the address you have chosen is in the right trade area.

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As a matter of fact, clothing shops often call "combination boxing" instead of a certain one, but they will never change their minds. As long as they comply with the five principles, that is, the five is good.

Clothing shop naming must follow five styles: pleasant to listen, easy to remember, good intention, easy to say, good-looking.

Good, the name of the shop is simple and loud, whether it is loud and loud, whether it is majestic.

It is easy to remember whether the name of the shop is easy to remember, whether there are memory points, associations and connections.

Good intentions, whether the store name is rich in meaning, whether it is consistent with mainstream culture, whether it is unified with product characteristics, whether it is consistent with market positioning, and whether it is consistent with target consumer groups.

It is easy to say that besides the name of the shop, whether there is a story, whether there is a chewing head, whether there is a spread point, whether it can become a conversation after dinner.

Good-looking, shop color, shape is refreshing, eye-catching, attractive, whether it is consistent with product characteristics, whether it is easy to produce associations, whether there is memory reflex.

"Good-looking" seems to have nothing to do with the naming of clothing shops, but in fact it is closely linked, and is the cornerstone of supporting the name of clothing shops.

It's just like a person with a loud name, but if it's not slovenly, a slovenly one will feel like it. I'm afraid not even Xi Li Ge. What's more, if the person is ignorant and ignorant, his loud name will be a flash in the pan.