As the saying goes, people have joys and sorrows.

To some extent, the operation of clothing stores will also have a cold market.

This phenomenon is very normal. It is often the best time for our managers to cope with this situation and catch up with the marketing of other clothing stores.

However, in order to make the management of the cold period different from other stores, the wisdom of managers must be put into practice.

No matter our manager

The best thing to do is to follow the rules of the market.

Smart clothing store managers know that when they enter the cold season, they will make good use of this time to recuperate. Let's see what we can do.

Although the clothing store has entered a cold period for a while, it does not mean that our employees do not work and can relax their minds. In fact, during this period, managers can concentrate their staff together and carry out some professional skills training.

Do not belittle these training. At the critical moment, their aura is still dazzling.

When employees are training together, we try our best to match the old and new employees, so that we can have more opportunities to communicate. During this period, we can improve the skills of our employees.

Like large clothing stores in general, there will always be many repeat customers or wholesale clients.

These customers often have close contact with their storefront.

In ordinary busy days, perhaps you have not been able to summarize these customers' lists well.

When clothing stores enter the cold season, we will organize these internal materials well. When the peak season comes, we will seize the opportunity to sell and keep these old customers well.

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The increasingly popular "break away" trend of thought will let people slowly understand what they need, and the external marketing inducement will gradually weaken or even disappear: the 3D blockbusters need to be seen in the cinema, so the 3D big screen TV has always been selling badly; the super mobility is inferior to flat board computers, and the professional performance is not as good as the desktop, so the super Coca-Cola, even the giant, has developed a large pile of vanilla flavored, lemon flavored coke, and finally is not the consumer buried, the eternal negative material.

Some may say that Muji's success has some contingency.

In 1980, the world economic growth was low, and Japan was in a serious resource crisis. The market badly needed simple, practical, good quality and low price products.

In this environment, Muji has abandoned all external labels and has been simplified to products that only contain materials and functions, which cater to the call of the market.

But in recent years, not only Japan, including Asia as a whole, has seen similar market demand thirty years ago, but this demand has gone one step further: it shows people's taste and quality of life on the premise of simplicity and practicality.

So we will gradually feel some differences. For example, who bought a piece of clothing before, no matter how inappropriate it is, first of all, I will tell you what brand and how much it costs.

Today, more is to ask you to look good? Oneself collocation, oneself Amoy, and not expensive, brand is not important, inappropriate and big card is also chicken ribs.

With the development of the times, the attitude of "breaking away from home" is inevitable. Muji has proved this for thirty years.

In June 11, 2013, the Apple Corp's iOS7 system released the "break away from" to the extreme. Within a few seconds, the extremely simple "flat" concept was spread all over the world and penetrated into all fields, including the management and organizational structure of enterprises and even the government.

At present, in order to make products sell better and more popular, many domestic businesses have over designed and brand marketing products: "automatic cleaning hood" and "antibacterial floor with an antibacterial rate up to 99%".

Such a hype of product design and slogan will inevitably make people "spend more and more enchanting eyes".

This phenomenon results in the fact that every family has a lot of things that can't be used for years or even for a lifetime. It occupies thousands of yuan and a square meter of house space, blocking light and sight, and disturbing everyone's mood.