The object of shopping guide is the target consumers of products, whether it is to explain the corporate image, the product function or to beautify the brand, the shopping guide is ultimately to achieve the sale of products at the terminal.

Therefore, the market demand is the basic element of the shopping guide refining. Regardless of whether the demand is real or potential, the shopping guide must closely meet the needs of consumers.

The shopping guide must be the objective fact that the enterprise can do. The haphazard shopping guide will only play its own mouths in the operation of the market.

The actual effect and characteristics of the product are the essence of the shopping guide.

Similarly, the principle of seeking truth from facts should be followed in the formulation of enterprise strength.

Of course, "big words to be true, truth to be big" is the skill of shopping guide.

product

High degree, resulting in products favored by consumers in the market, must be differentiated, that is, the unique characteristics of products.

The product has its own characteristics, which provides the most powerful material for the purchase of the shopping guide, and is also the most important element of persuasion and persuasion.

There is a market demand for products, but in the process of refining the shopping guide, an index is worth considering, that is, the number of consumers.

The purchase of a product is relatively small, or when the market capacity is relatively small, the premium capability of the product can not be improved, and the final market of the product will be very limited.

Therefore, the product purchase guide must be targeted at a certain number of consumer groups.

A good one.

In the process of refining, it not only covers the characteristics of products, the characteristics of consumer groups, etc., but also must consider the convenience of product guide in the process of dissemination.

A good shopping guide should also have the characteristics of extremely conducive to communication.

That is to say, a good shopping guide is simple and clear. It should be a language that consumers can understand and understand.

There should be a clear guide for all products.

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Shopping guide generally does not carry too many purposes. Too much purpose often leads to unclear purpose, which makes consumers unaware of the product characteristics.

Shopping guide is not for no reason, it must be for a reason.

This often refers to the fact that every product's selling points or functional elements should be clearly supported, and can be displayed to consumers through simple language or simple demo.