FENDI Fendi new concept boutique Shanghai Hang Lung Plaza reopened, Shao Yufei Sophia unveiled the FENDI new concept boutique, reopened in Shanghai's Hang Lung Plaza, and the mini fantasy exhibition opened. Display design It is also exquisite and gorgeous handbag fur, and amazing art workshops, all of which show the brand's long-standing technological charm.

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The image of the noble Italy brand Fendi was founded in the early days of a leather fur shop in Rome. This store was started by young AdeleCasagrande in 1918, and later changed to Fendi (FENDI) as Adele married in 1925. FENDI continued to develop fur products with high quality leather products. FENDI's five daughters, Paula, Anna, Franca, Alda and Carla, joined Fendi after graduation.

Today, the FENDI family business has entered the third generation. The eleven children of the five sisters of FENDI have joined Fendi, and its branches are more widely spread all over the world. In the 70s and 80s of last century, Fendi developed more diversified, and introduced jeans, ties, glasses and perfume to make the brand image more popular among the people.

In 1925, Fendi brand was formally founded in Rome, specializing in the production of high quality fur products. In 1955, Fendi fashion conference was held for the first time. Later, the company grew and expanded, and its business scope extended to knitted apparel, swimwear, low price garments and other categories, and even developed jewelry, men's perfume and so on. Since its development, Fendi brand enjoys a high reputation in the world's high fashion industry with its luxurious fur and classic handbags. After the death of Eduardo Fendi, one of her founders, the company was run jointly by her five daughters.

In 1962, Fendi hired the famous German designer Karl Lagerfeld (KarlLagerfeld) as its brand designer, Lagrange's dramatic design concept, so that Fendi brand clothing has won the attention and praise of the global fashion industry. The mixed series of lagrangfield and Fendi, which is marked by double F letters, is a double letter logo after the double C letters of French Chanel and the double G letters of Italy GUCCI.

At the beginning of 90s, the Fendi fur coat was launched on the face of both sides of the whole fur for the mesh fabric to protest against the fur sport. 93/94 in autumn and winter, Fendi brand can be further folded into a medium and long fur coat with zippers.

FENDI's watches, leather and leather products have become popular choices among city women since 2000. They often appear in FENDI clothes. The double F logo on accessories and other details is also one of the brightest and varied quality materials, which can be carried back to the multi-functional design that can be hung between the wrist and elbow. It also satisfies all people's preferences and perfectly matches the costumes.