Compared with the adult clothing consumer market, Children's wear market It is a stable and growing market. Ellen Kirkhope, head of WGSN's fashion trend expert and children's wear department, said: "although children grow up quickly, a model wears less time, but their parents will not buy cheap and fast fashion products. Instead, most parents are willing to spend a little more money on children's clothes with quality assurance." According to the lifestyle survey conducted by the US Cotton Corp, about 90% of parents believe that quality and durability are the most important factors when they choose to buy children's clothing.

According to the Cotton Corp lifestyle survey, 84% of parents like to dress their children. Cotton clothing Because comfort and air permeability are better. 63% of parents said they were willing to pay higher prices for the purchase of cotton children's clothing. According to MarketLine statistics, the American children's wear market is expected to achieve sales of nearly US $55 billion in 2014. Meanwhile, a report from Datamon-itor predicts that global sales of children's clothing will reach US $186 billion this year. According to the statistics of New York post, the sales of children's luxury goods market in the world is 29 billion 600 million dollars, and high-end consumers may spend more than 700 dollars to buy children's holiday clothes. Similar to other consumer markets, the children's wear market is also presenting two versions of the story: parents are willing to spare no effort to dress up their children while parents want to buy quality clothing within the budget. Patty Leto, senior vice president of sales at Doneger group, said high-end consumers do not care much about prices, while most consumers generally consider price, style and quality. Leto also believes that high-end customers and other consumers are pursuing brand or product uniqueness in addition to their apparent differences in attitude towards products. Clothing quality And fashion. Most consumers are sensitive to price and pursue products with high cost performance. Clothing styles are always important to all consumers.

According to Kirkhope of WGSN, "most consumers want clothes to be practical and easy to handle. In pursuit of unique hand and finishing effects, many designer brands use high-grade but unpractical fabrics to pursue niche markets. But the design of popular brands and mid-range brands tends to focus more on children and children. According to the lifestyle survey, for example, 47% of consumers prefer to buy more fashionable styles for children instead of basic ones. 54% of consumers expect to buy the best quality clothing at the cheapest price. 46% of consumers want to buy clothes that are practical. These respondents said they were most concerned about the price and durability, because the children might ruin their clothes, or the clothes could not wear out before the term was over.