Good location is not absolute, but it has many commonalities, such as large population mobility, convenient pportation and so on.

According to the popular location, there are two kinds of shops: one is in the crowded market, the other is in the residential area.

The former is more important because of being a neighbour with a big shop. It should be the object of a large store.

Planning such a small shop, we must make a thorough and thorough marketing.

A small shop in the busy market may plan to cater for the young people's stomach, because young people like shopping best.

On the contrary, small shops that plan the products of old age should be opened in residential areas, which is a category of old people's activities.

First, choose locations according to the planning content.

Different types of goods sold in stores have different requirements for store locations.

Some shops require large shops, such as grooming stores and small supermarkets, but some shops are suitable for open and quiet places, such as health care stores and elderly service centers.

Two, we should choose to form a certain market spontaneously.

。

In constant planning, a street will spontaneously become a "Rendezvous market" for the sale of certain commodities. People will naturally think of this street at the thought of purchasing a commodity.

Three, we need to choose a room for confession.

。

Some stores have no independent facade, and they naturally lose their independent confession space before the shops. They also make you lose the space to play a clever marketing role in front of the store.

Four, we must have a sense of borrowing.

Shop in a famous chain store or strong.

It can even be opened around it.

For example, if you want to plan to eat, you shop around the "McDonald's" and "KFC".

Because these famous foreign fast food restaurants have done a lot of careful market observation before choosing the store. They can not only check the time and spirit of the garden, but also use their brand effect to pick up some customers.

Related links:

The station is mainly based on the passengers who take public pport. However, because of their age, occupation, hobbies and purposes, there are business travelers, traveling and visiting relatives. Because of the large flow of people, the commercial value of the lot is relatively high, and they can make great contributions to the operation of the shop.

But the commodity must meet the needs of life, the price is not high, and easy to carry, the purchase of clothing, customers will generally take a long time to wait for the intention, so most of them will not rush to buy.

This kind of area is not suitable for the establishment of the clothing store unless the main road is near the shopping area, such as a small clothing store in the Xidan station, which will attract many customers.

The commercial center is generally the area with large traffic volume, high frequency of purchase and high quality of purchase. Most of the customers who come here show strong psychological characteristics of seeking quality, seeking good and seeking beauty, and the sensitivity to price is relatively low.

Therefore, in these areas, the quality of commodities is good, the varieties should be complete, and there is a strong trend of time and a sense of the times. At the same time, the price is relatively high.

But at the same time, the cost of these areas is relatively high, and the competition is strong. All walks of life are not the ideal locations for all shops. They are more suitable for medium-sized clothing stores and clothing stores.

Shopkeepers should provide services to customers in a targeted manner.

During holidays and customers, customers should be encouraged to use appropriate marketing methods, and students can be employed flexibly.

Because they have a certain understanding of the popularity of clothing, can reflect the psychology and aesthetic of the younger generation, and easily communicate with customers.