Clothing industry "seek common" should be "different"

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In 2014, though not satisfactory, there are many problems worth pondering.

As China's apparel industry is facing a "pformation test", many garment enterprises are trying to find new directions for future development in the new market environment.

In this process, the strong development of the electricity supplier has made many

We have to reintegrate resources. In addition to dividing the food market, we must seriously explore new business models to deal with the fierce impact of electricity suppliers.

Under this pattern, many enterprises have a homogeneous state, in addition to "homogeneous" under the line, the same is true online.

"Most enterprises will appear in the process of restructuring the electricity supplier.

But it's just a process. "

It can be said that "to seek differences" but not to avoid "seeking common ground" is the key word of clothing industry in recent years.

Moreover, with the introduction of tide cards and famous brands abroad, in addition to "keeping the same",

It is also through continuous promotion efforts to deal with this impact.

The impact of the electricity supplier is also reflected in the rise of the shopping mall.

Today, "double 11" is no longer a celebration of the Jingdong family, but also become the carnival of Taobao, Tmall and other electronic business platforms. With the "short time breaking billion" and "daily turnover of billions of", there are many traditions.

We have also begun to develop electricity providers, and strive to get a slice of the mobile client.

"Seeking common ground" needs more "reserving differences". The recommendation of electronic business platform has made many enterprises taste "sweetness". It is undeniable that some garment enterprises have suffered too much.

In view of this, the garment industry should break through the bottleneck, in addition to the measures to integrate online and offline, efforts should also be made to introduce the design to create "

"

Throughout the city, many garment enterprises seem to be in a state of "cloud and fog". In fact, this is the normal situation under the general situation of downturn. In this situation, garment enterprises must explore and counter the pformation process, and experience "seeking common ground" to "save differences".