A new era of "Chinese design"

I hope one day people will wear Chinese clothes to the streets. Passers-by no longer feel special, but become a "new normal".

Shooting a "family portrait" in the national costume of the host country is one of the highlights of all previous APEC meetings. The Beijing APEC is no exception.

On the evening of November 10th, Chinese President Xi Jinping and his wife Peng Liyuan, together with the leaders, representatives and spouses of Beijing's APEC economies, dressed in "new suits" and left behind a "family portrait" under the background of the water cube interior wall.

Therefore, "new suit" is red and red overnight.

As the leader of APEC leaders, new fashion designer, Chu Yan, China's top ten fashion designer and professor of Beijing Institute Of Fashion Technology, has entered the public's eye.

"This is indeed a very good opportunity for the Chinese people to pay more attention to our traditional costumes. When people talk about the" new suit "patterns and fabrics, they can also learn about the thousands of years of clothing development and the traditional culture contained in the development of Chinese clothing.

Chu Yan told China Economic Weekly.

In December last year, in order to design clothes for leaders attending the APEC conference in Beijing, the chief executive sent an invitation to more than 100 top designers in the country. Finally, Chu Chu Yan, the designer of the 70, came to the fore.

What kind of design can represent the clothing culture of China for thousands of years is indeed a difficult problem.

In the end, Chu Yan did not rigidly adhere to a certain historical period and dress of a certain nation, but tried to blend the characteristics of Chinese clothing for thousands of years, and boldly used the traditional silk fabric, sung brocade, which began in the Sui and Tang Dynasties and flourished in the Song Dynasty.

At the same time, Chu Yan took the style of the western style clothes more carefully and designed the pendulum style of the "new suit" as a pendulum.

"This is an innovative attempt in Chinese traditional costumes."

Chu Yan said, "but innovation and inheritance are consistent, and the first thing to do is to inherit.

As a fashion designer, we need to know more about our traditional culture.

What is our aesthetic spirit?

How to use our exquisite weaving technology and sewing technology...

On the basis of understanding these, we should combine modern people's life style, including some advanced concepts in western fashion design, such as structural design, fabric weaving, and special technology of high technology, all of which can be combined with our traditional classics, and reproduce the cultural details of today's Chinese people from innovative designs and products.

In recent years, China's local design has attracted much attention, and some local brands have begun to enter the high-end consumer class.

In Chu Yan's view, the popularity and popularity of "new suit" is just the beginning. Local design is ushering in its own era, which is the result of the joint efforts of the entire apparel industry and consumer groups.

"In the past, from the perspective of clothing products, Chinese clothing brands did not have much difference from foreign brands in terms of quality, design and artistic value, so foreign brands became the first choice for Chinese consumers.

However, with the growing maturity of Chinese local garment enterprises, the design level of the designers and the synchronous growth of the entire apparel industry chain, China's local brands are in line with the world's high-end brands, especially with our national self-confidence and cultural self-confidence enhanced, and the attitudes of Chinese to local brands have also undergone a fundamental change.

Chu Yan said.

Chu Yan hoped that one day people would wear Chinese clothes to the streets. Passers-by no longer felt special, but became a "new normal".