The atmosphere of double festival on New Year's day has spread to the streets and lanes, and the shopping malls are crowded with people.

Relative to the offline shopping malls crowd flow,

The platform is more like fighting a war that can not see smoke.

According to the data from excellent shopping mall, at the end of this year, sales of all kinds of products on the platform had a sales peak, for example, sales of men's shoes increased by 110% over the same period last year, sales of women's shoes increased by 60% over the same period last year, men's wear sales increased by nearly 400% compared with the same period last year, sales of women's clothing increased by 40% over the same period last year, and sales of children's clothing increased by 70% over the same period last year.

　　之所以會(huì)有如此完美的數(shù)據(jù)，不外乎以下幾個(gè)方面，一個(gè)是今年整個(gè)電商行業(yè)的增長(zhǎng)趨勢(shì)，艾瑞咨詢統(tǒng)計(jì)數(shù)據(jù)顯示，2014年第三季度中國(guó)網(wǎng)絡(luò)購(gòu)物市場(chǎng)交易規(guī)模達(dá)6914.1億元，同比增長(zhǎng)49.8%;根據(jù)國(guó)家統(tǒng)計(jì)局發(fā)布的數(shù)據(jù)顯示，2014年第三季度我國(guó)社會(huì)消費(fèi)品零售總額達(dá)到6.5萬億元，網(wǎng)絡(luò)購(gòu)物在社會(huì)消費(fèi)品零售總額中的占比為10.6%，單季度滲透率繼續(xù)攀升;另一個(gè)是隨著網(wǎng)絡(luò)購(gòu)物行業(yè)發(fā)展的日益成熟，各家電商企業(yè)除了繼續(xù)立足于網(wǎng)購(gòu)市場(chǎng)的深耕和精細(xì)化運(yùn)作，不斷擴(kuò)充品類和優(yōu)化物流及售后服務(wù)外，也在積極向三四線城市甚至農(nóng)村市場(chǎng)擴(kuò)張、并積極部署國(guó)際化戰(zhàn)略及移動(dòng)端發(fā)展戰(zhàn)略，促使網(wǎng)購(gòu)市場(chǎng)持續(xù)深入發(fā)展;最后是各家電商平臺(tái)瘋狂的促銷活動(dòng)，有節(jié)促銷，無節(jié)造節(jié)促銷，這也直接影響到了人們的購(gòu)物習(xí)慣，越來越多的人會(huì)集中在電商平臺(tái)搞促銷的那幾天購(gòu)買商品，

To a certain extent, this has promoted the sales climax of the electronic commerce platform in a certain period.

Last 2014

After looking back, the electricity supplier industry has gone through a year of unlimited scenery. Alibaba, Jingdong and vip.com have been making waves in the capital market. Tmall has eleven amazing sales of 57 billion 100 million yuan of terrible sales, and other electricity providers have constantly created their own double eleven myth. In 2014, double eleven really became a shopping carnival with universal participation; Wanda joined hands with Tencent and Baidu to set up 20 billion.

Shocked the entire electricity supplier industry, Alibaba and Jingdong can not help but be scared out of a cold sweat; Hai Tao is not synonymous with the high cold purchasing industry. With the opening of Amazon's direct mail business, and the development of Tmall international, Taobao overseas, fast selling and other related businesses, maybe a "draught pig" is hidden in the field of sea scouring.