Ms. Cai's shop is located near a famous shopping street in Shanghai. It mainly deals with exotic ornaments, which are exquisite and unique.

Because of her passion for traveling, Miss Cai often travels in various countries, and the goods in her shop are brought back by her travels.

The store has been running downtown for nearly 3 years, and its business has been good.

Perhaps few people know that such a characteristic shop has once experienced a failure.

According to Ms. Cai, at the beginning, she just sold these furnishings, and opened a shop in the downtown area.

However, in the past 3 months, the turnover continued to slump.

Then, in an accidental opportunity, she met an old customer who wanted Ms. Chua to reopen the featured shop and gave her some suggestions.

"This customer points out that opening a shop is different from running a factory, and the retail business mode determines the importance of its shop choice. It often determines the success or failure of a business.

With his guidance and help, I found the present address.

When the shop opens, the business situation is almost the same as before. "

Ms. Cai said.

Many shopkeepers who run small shops are very impressed by this.

Many people believe that under normal circumstances, the business district of the prosperous business district has a wider scope of business, larger traffic volume and higher turnover. The large and medium-sized residential areas with high population density have a strong demand, and a stable tourist source can ensure the stability of the shops; the shops along the street have the geographical advantages of traffic routes, the largest volume of traffic, and the wider operation of the shops; the suburban residential community supporting shops have larger price advantages and development potential.

So, for entrepreneurs, how can we choose a "golden treasure"? According to her experience, Ms. Cai gives five specific suggestions.

First of all, open channels to find shops.

Ms. Cai said that many entrepreneurs like to understand shop information through newspaper advertisements, housing intermediaries, real estate fairs and the Internet, and then choose shops.

However, there is actually a "28" rule in the shops market, that is, only 20% of the total number of shops that rent information publicly, while 80% of them are covered by private pfers.

So, in deciding

After that, entrepreneurs must find ways to open up shop shops, so as to improve the hit rate of the "treasure land".

Secondly, we must understand that "passenger flow" is the reason of "financial resources".

Ms. Cai told reporters that when she first chose the address, she did not consider the factor of human flow, which led to failure.

After drawing lessons from her experience, she paid special attention to the flow of people, traffic conditions and the surrounding residents and units in the second site selection.

Facts have proved that for business entrepreneurs, "passenger flow" is "financial resources".

We should not seek remote areas because of rent and fear of competition.

Because the shops in the business district are more concentrated, it helps to accumulate popularity, but we should also pay attention to the problem of dislocation.

Moreover, site selection is necessary.

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Not all gold markets will make money.

Sometimes, when the municipal planning changes, the busy area may become a lonely place.

Therefore, entrepreneurs should take a far sighted view of location and know more about the future development of the region.

In addition to municipal planning, we should also pay attention to the future competition in the area.

Fourth, pay attention to rent.

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The rent of the storefront with different geographical environment, traffic conditions and building structure will be very different, sometimes even a little more than ten times.

However, for entrepreneurs, we should not only look at the most superficial rent price, but also consider the cost performance.

In other words, factors such as turnover should be taken into consideration.

Fifth, sometimes the "group rent" leasing method is more economical and practical.

Ms. Cai said that with the increase in the number of entrepreneurial teams, more than a dozen square meters of small shops were very popular, and the rent increased. Accordingly, the one hundred or two hundred square meters of large shops declined due to sluggish rental.

In this case, it may be possible to consider a few entrepreneurs who rent large shops in the form of group leasing and then divide them, so that they can save a lot of money.