The advantageous store location of clothing shops is considered to be one of the three major resources needed before the opening of the store, because the location of the store determines the number of potential customers that the clothing store attracts to the area, and determines the sales income of the store, thus reflecting the value of the advantageous shop site as a resource.

(1) store location is an important basis for clothing shops to determine business objectives and formulate business strategies.

Different regions have different social environment, population status, geographical environment, traffic conditions and other characteristics. They affect the customers of clothing shops in the region, the types of commodities they run, and the types of commodities they run.

The choice of promotional activities.

Therefore, the clothing store operators are determining the business objectives and making.

It is necessary to consider the specific characteristics of the location of the store area so as to achieve the feasibility of the strategy and the realization of the goal.

(2) shop location selection is also a long-term investment, which is related to the future of clothing store.

Once the location of a clothing store is determined, a large amount of capital needs to be invested, and when the external environment changes, it can not be adjusted accordingly, such as human, financial, material and other business elements, and it has the characteristics of long-term and fixed.

Therefore, the selection of the store site should be thoroughly investigated, carefully considered and properly planned.

(3) whether the store site is chosen properly or not directly affects the economic benefits of the clothing store.

The proper location of a store means that it enjoys superior geographical advantages.

In other clothing shops, if the scale is the same, commodity composition and service level are basically the same, it is bound to enjoy relatively better economic benefits.

(4) the choice of store locations should adhere to the principle of convenient customers.

The location of clothing shops should be based on the principle of convenience to customers. In order to maximize customer satisfaction, we should save customers' purchase time and save traffic costs. Otherwise, customers will lose their survival basis if they lose their trust and support.

The location of clothing stores contains many aspects, and will also encounter various situations in the actual operation process.

How can we seize the fleeting opportunities in various factors?

As long as you grasp the basic purpose and principles of site selection, you will be able to select a satisfactory clothing shop site with high efficiency and high quality.