Exhibition and fashion week symbiosis, original and new ideas fly together (map)

The sixteenth day Shenzhen international clothing / textile accessories / Apparel Accessories Fair (hereinafter referred to as Intertex Expo) and the first Shenzhen original design fashion week ended in Shenzhen Convention and Exhibition Center for three days.

The current Intertex Expo and the first session of Shenzhen

Fashion Week area of 40 thousand square meters, exhibitors 1100, set up 1800 exhibitions.

Tens of thousands of garment manufacturers, agents, designers, buyers, shopping malls and other relevant personages have been actively involved. A total of more than 30 thousand professional spectators have gathered at the Shenzhen Convention and Exhibition Center, selecting accessories for clothing accessories and accessories, negotiating trade, understanding the market, displaying style and discussing the future together.

It is reported that the audience's satisfaction with the overall evaluation of the exhibition is as high as 95%.

The Expo was held by Shenzhen Pengcheng exhibition and planning Co., Ltd., Chi Zongjun, Secretary of the Party committee of China Textile publishing house, Chen Tongxuan, President of Guangdong Textile Association, Wang Zhiyi, director of the new industry department of Shenzhen economic and Trade Commission, and Liu Shijie, President of Shenzhen Textile Association, attended the exhibition and attended the opening ceremony.

There are many famous brands in this Expo, such as Asahi Asahi, Dongli, Japan, Rendong, Xing Wu Nerong, garden wool spinning, Jin Lichang, Jun Tai fur, Dong Long, Heng Xuan, Gu Si, Yi Sheng, Hannover, Abana, holy land, pure love, dragon Nuo, Sheng Sheng Yun silk and other enterprises.

As a

The exhibition of accessories and accessories is an excellent platform for procurement negotiation and information dissemination, besides showing various forms and professionalism.

Transactional exhibition to creative exhibition

Intertex, as a mature professional apparel OEM and Textile Accessories Expo, has been held for the 16 time.

Textile industry, textile processing, OEM processing and other professional industries have formed brand influence and grown into professional exhibitions. This year, the Ministry of Commerce has been appraised as "focus on guiding and supporting exhibitions".

In the development plan of the textile industry "12th Five-Year" (2011 -2015) promulgated by the state, the key contents of textile industry restructuring, independent innovation, brand building and sustainable development were highlighted. With the deepening of the planning, the pformation and upgrading of the textile and garment industry brought more independent space to the industry. This year, the Intertex Expo first joined the fashion week concept and the original design of Shenzhen.

In the same period, mutual promotion of drainage, with a new attitude of specialization, marketization and internationalization, will bring about a magnificent turn from traditional trading platform to creative design exhibition.

Compared with previous years, this Intertex Expo and the Shenzhen original design fashion week highlighted the diversity of exhibition activities, which included static display, clothing distribution and forum discussion.

2, 3 and 4 are the exhibition areas of garment OEM, textile accessories and clothing accessories. Hall 5 is used for the static display and clothing conference of the original fashion week. Each pavilion has a "VIP buyer service area" to provide personalized and high-end services to exhibitors.

The newly established "business matching service center" provides a bridge for exhibitors and potential agents to accelerate business cooperation.

In December 17th, the conference hall of the five floor of the exhibition center held the WGSN15/16 autumn and winter fashion trend seminar to provide intellectual support for the healthy development of the industry.

This series of activities and arrangements reflects the journey of Intertex Expo to a creative design exhibition for sixteenth years.

In original design fashion week's awarding ceremony and closing ceremony, Shenzhen original design.

President Zhao Ziyi gave a speech to the audience and won a warm applause from the audience.

He said, "a few friends in North Canton have talked about fashion week. Beijing people say that our fashion week is the most authoritative. Shanghai people say that our fashion week is the most fashionable. Shenzhen people say that we are fashion. Guangzhou people say that our fashion week is the most frequent, and Shenzhen people say that we are original."

Originality has a symbolic feature for Shenzhen. Shenzhen is adjacent to Hongkong and Macao. Shenzhen garment industry takes advantage of its unique geographical advantages to take advantage of popular information and latest materials acquisition. It has the reputation of "design capital" and "fashion capital".

Shenzhen has not yet had original design related fashion week, so Shenzhen original design fashion week emerged to excavate original strength and create original design culture. It is China's first fashion week with "original design" as its theme. It is also the first original design fashion week to radiate Asia based on Shenzhen.

Colorful show, creative originality, original charm.

In 2 days, the 5 exhibition hall of the Shenzhen Convention and Exhibition Center concentrated on 10 original design release shows brought by 10 designers. They were screened from 93 selected designers through hierarchical evaluation, with different styles but the same original charm.

The intellectual style is Zi Yi, Shenzhen.

設(shè)計(jì)總監(jiān)姚子伊的《繁華里的安然》 ，演繹出新世紀(jì)女性對高品質(zhì)生活的向往，對工作和生活都充滿熱情;而Anticlockwise時(shí)裝品牌創(chuàng)始人孫菡初帶來的《水仙》則展現(xiàn)出女性溫婉的一面，以水仙的花瓣為靈感，服裝由桑蠶絲本身的柔美線條，配合淡雅清新的色彩搭配，呈現(xiàn)女性嬌柔多姿的嫵媚感;《源本》是闕一高級服裝設(shè)計(jì)工作室袁杰帶來的作品，以純粹的黑白灰為主色調(diào)，運(yùn)用簡潔有力的線條和廓形，并結(jié)合幾何印花元素，力求追尋純粹的設(shè)計(jì)理念;新加坡創(chuàng)意設(shè)計(jì)大賽冠軍陳志剛為大家?guī)淼氖恰禗ELCHEN》，作品用源于自然的白作為主色調(diào)，體現(xiàn)了現(xiàn)代和古典的融匯貫通;個(gè)性另類風(fēng)的有，有耳uare品牌創(chuàng)始人聶郁蓉的發(fā)布秀《出門餃子回家面》，灑脫乖張的味道，全系列用輕松詼諧的語言講述一個(gè)關(guān)于家，關(guān)于簡單生活的故事。

Faced with the fluctuating economic environment and the new demands of pformation and development of garment enterprises, this time

It will take root in the industrial chain.

We should strengthen the dialogue between fashion and industry, strengthen the docking of brand and marketing, integrate key resources and related resources, and strive to build one-stop shopping from clothing brand, processing, design to surface accessories and equipment, and provide the brand apparel enterprises with the docking of the whole industrial chain from raw material development, clothing design to processing factory and so on, to help enterprises achieve brand building.

The trade matching zone is an important part of accelerating the docking of the whole industry, building bridges for exhibitors and international buyers, and promoting more pactions between buyers and sellers.

The biggest difference between business matching and traditional exhibition is that the whole service process is not confined to the exhibition, but before the exhibition starts, the organizing committee has already started collecting buyers' information, communicating with buyers to understand their needs, and then matching them with exhibitors and purchasers purposeful and targeted.

Participating in the Intertex Expo, the matching enterprises include Shenzhen Xingxiu baby products Industrial Co., Ltd. (ugly dress), E order net, Shenzhen leaf Garments Co., Ltd. (Yi Hui dress), Shenzhen Hengyun silk dress Co., Ltd., Shenzhen city flower textile.

Ltd, Shenzhen, Limited by Share Ltd and other hundred enterprises, the business partnership has met the needs of the brand enterprises in the OEM factories, accessories and accessories, and obtained the unanimous approval of the matching enterprises.

Mr. Xu, the purchasing director of the clothing department, Mr. Xia, the director of Purchasing Department of ugly children's clothing brand, highly appraised the event. He said that the matching degree of this trade match is high, and it is very satisfied with the enterprises that provide high quality accessories, accessories and OEM, and to some extent, meet the purchasing needs of the brand enterprises.

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