In January 5th, Nike sports (China) Co., Ltd. and the Chinese football association formed a new partnership, and replaced Adidas as a sponsor of the Chinese team.

In the future, the 12 football clubs of the Chinese Football Association.

They will be competing in Nike equipment for international competitions.

The Chinese national football team, which is preparing for the Asian Cup in Australia, will become the first team to replace the new team. It is expected that the national football team will receive new equipment on the 7 th of this month, and will play the first match with the Saudi team in the Asian Cup group games in 3 days.

For the replacement of this equipment sponsor, the Football Association released the wind in October last year.

As the contract between the two sides expired at the end of 2014, the two sides began to discuss renewal of the new contract in the second half of last year.

The company expanded its power map in Chinese football after sponsoring the Super League, the FA Cup and the Super Cup.

However, due to the mediocre performance of China's men's football clubs and Youth League names in international competitions in recent years, the national football team has been the 3 consecutive Miss World Cup since 2002, and Adidas believes that the Chinese team has a very good record.

As a result of declining year by year, it is decided to reduce sponsorship costs in the next 4 year contract period.

This makes it difficult for the Chinese Football Association to accept, so the negotiations between the two sides have not progressed.

After hearing the news, Nike, a sponsor of the Chinese Super League, made preliminary contact with the football association and proposed a sponsorship contract with a price higher than Adidas.

Since then, the football association has been waiting for ADI's final offer. After all, he has worked with ADI for 30 years. From the emotional point of view, the football association hopes that ADI can choose Nike's offer at the last minute and finish the contract extension.

However, the price of Nike is much higher than ADI's psychological price. Finally, after the last round of negotiations between the football association and ADI in January 3rd, the two sides regret to break up.

It is understood that Nike and China team signed a 11 year long contract until the end of 2026.

Nike will provide cash for all country name teams.

Support.

This is another expansion of the Chinese territory after the sponsorship of the Super League, the FA Cup and the super bowl.

Prior to signing the contract, Nike has designed 6 sets of Jersey models for the Chinese team and shipped the equipment from the world to Australia.

Finally, the Chinese team chose a full red, white set, left chest and right arm with red stripes, as the main and field uniforms.

It is reported that the National Football Association will formally change its New Jersey in January 7th.