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You can buy a lot of products, but it seems to be not satisfied with it, and conspire to create the promised land for the next generation of consumer electronics companies.

Over the past few months, Amazon has begun recruiting new projects, "the best start-ups' end-to-end platform". In some job descriptions, Amazon describes it as "a new platform for inventors".

In the senior marketing manager's job description, the questions related to the job content are as follows:

Have you ever been inspired by the inspiration of inventors? Do you want to build a world-class platform for inventors gathered by start-ups? By creating creative marketing strategies to link these inventors with Amazon millions, do you find opportunities?

These posts first appeared in last autumn.

In the recruitment of hardware departments, the hardware department usually thinks of toys, electronic products and other tools.

In addition, there are no other descriptions of such positions.

But according to the revelations, in fact, these frequent moves are closely related to Amazon's recent activities. Amazon is working hard to connect with the promising hardware and electronics companies, hoping that Amazon will be the main selling channel.

"Amazon wants to be thoughtful and well prepared to get in touch with new product companies."

Robots and wearable devices are the targets of Amazon.

Generally speaking, the New Amazon makes sellers and buyers of products mix, but now they are making a move to deal with emerging Hard Suits Inc with buyers.

Sometimes Amazon also provides benefits for it, such as strengthening its products in Amazon and other sales channels.

What does Amazon want?

Today it is all kinds.

When companies compete for the next generation of inventors, manufacturers and start-ups, these young entrepreneurs who control 3D printing and new crowd raising platforms are increasingly adding new products to the market, and the growth in retail industry is also increasing.

Amazon is likely to want to get ahead and take advantage of others.

For example, last year, Etsy bought the Grand St., a new online sales platform for electronic products. The The Grommet of Japan's e-commerce giant Lotte is also a website dedicated to promoting the latest invention of small companies or individuals to consumers.

Last year, Amazon has made a lot of efforts to introduce 3D print stores and wearable device stores.

Now, Amazon hopes to go all the way to embrace this new wave of consumption.

What does Amazon's "end to end platform for startups" include?

A former Amazon employee said Amazon was funding and guiding the most promising hardware start-ups.

In June last year, Amazon sponsored the competition to provide Amazon professional retail guidance for the winners.

Moreover, taking this opportunity, Amazon is expected to compete with Kickstarter and Indiegogo, support start-ups on Amazon's page or new page, or possibly restart Woot.com website, a website selling gadgets, but it is not good for teachers, but has been on the downhill since Amazon bought it.

In addition to the above two kinds of speculation, Amazon is also likely to compete with Etsy on specific products. After all, Etsy is still far from the market winners.

It may also compete with Quirky, a company that helps start-ups pform ideas into real products.

In fact, Quirky has sold its own products in Amazon, and Amazon has never avoided competing with sellers on its own platforms.