Marketing Conference -- Transformation and upgrading, and future strategy

At the beginning of the conference, Mr. Huang Chengcai, the general manager of the company, shared the splendid and glorious eight years of the brand with the national customers. Children's shoes and clothes The grand blueprint of the market, at the same time, encourages all karts people to carry forward the spirit of daring to forge ahead, dare to challenge new things, seek the market structure, and push the brand to a higher peak. Mr. Zhu Shaoxiong, director of brand marketing, summarizes the marketing work of the Kanding brand in 2014 and introduces the 2015 brand marketing Work plan.

2014 is a year of brand action. There is a qualitative leap in brand development, marketing and commodity competitiveness. In the past year, animation marketing has been further successful. The exclusive cartoon "Kate Ding" has been awarded the "Golden Dolphin" Animation Competition of the seventh Xiamen International Anime Festival by the State Administration of radio, film and television, and has been awarded the excellent animation award of Kwangju international cultural and creative industries exhibition. At the same time, the terminal channel of Kanding has been further expanded. The original animation elements shoes and clothing continue to be popular in the market, and the market rate of the brand has been improved in an all-round way.

And 2015 will be a year of brand upgrading and spanformation. The company will upgrade its activities in a comprehensive way, and plan to organize a large scale competition to increase the participation of brand consumers and potential consumers, and enhance the brand impact through the cross-border cooperation with the big platform. At the same time, the company will continue to strengthen the maintenance and upgrading of KA customers, enhance the store image and service, and further upgrade the children's life experience Museum.

New releases - healthy life, technology changing the future

The new product launches are carried out in the form of commentary and collocation. The lively, lovable and professional models make a perfect interpretation of the new product "leisure life" and "dynamic life" series in the autumn of 2015.

As the main product of new autumn clothing in 2015, the "dream city" and "modern city" in leisure life are inspired by urban elements, dreamy and modern street fashion models, inspired by mixed color blocks, and innovative fabrics, cutting and sewing techniques are introduced into the new fashion of the future, reflecting the children's personality of leisure and fashion. The "extreme journey" and "happy journey" are mainly outdoor leisure styles, with outdoor landscape, dreamlike starry sky, camouflage, karding elements, fur fabrics and other natural design elements, which reflect the individuality of outdoor movement. The two series cover children's demand for autumn wear. Leather and sandals are the highlights of summer skin sandals. Leather fabric is more suitable for skin to bring extraordinary comfort, breathable experience, technology massage sole design, massage feet at all times, so that children can truly "walk" out of a healthy life.

In particular, a newly developed healthy running shoe is strongly concerned by the customers. This type of running shoes is made of ultra light EVA foam cushioning base and rear TPU support, which can effectively relieve fatigue and prevent rollover. Easy to bend and durable new shoe last, good package. Pure natural leather combined with ultra light mesh cloth shoes, lightweight, soft and breathable. In particular, the fast drying technology used by the professional research and development provides good moisture absorption and sweat perspiration for the shoes, and guarantees free movement. To promote healthy living campaign, karting's new generation of children's healthy running shoes is expected to be listed in the autumn of 2015.

Carding aims at children's consumer groups, constantly innovates in the wearing experience, regards the product function technology as the research and development focus, improves the sense of comfort, and at the same time takes care of the children's sense of interest and small details. The product has been repeatedly accepted by many Kate agents, franchisees, and enthusiastic participants.

Dare to create the peak of the industry, gallop the dream of boundless land! The brand of "Kun Ding" is "2015" in summer and autumn. Shoes and clothing new products The order time will be 10 days on January 7th ~1 for four days. Here, I wish the order will be a complete success.