According to industry news, Fashion media group Recently, a new champion, Internet fashion elite Wang Kaifei will be the general manager of the new media digital division.

As the largest fashion Publishing Group in China, fashion group has 17 famous magazine brands and has strong user influence.

Last year, the related personnel changes of fashion group were reported, including Su Mang As president, thin horse left fashion group, Sha Xiao Li became the publisher of fashion bazaar magazine, Yu Ge served as executive editor and so on. At that time, fashion media group entered the age of Su Mang, and Su Mu was further consolidating his team and shifted his focus to fashion group. strategy And layout. And this Wang Kai Fei's joining can see Su Mu's intention for new business and new market under the intense competition of fashion media and the impact of new media.

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In recent years, the national market has been greatly concerned by the fashion industry. A large number of designer brands are beginning to pour into the market, and buyers' shops for more personalized needs are also growing. But this mysterious and famous Chinese designer, who has not yet walked out of fashion circles, has chosen such an important shop in Beijing. It seems a bit too hasty.

That's what Azzedine Alaia did. Born in Tunisia and now living in Paris, fashion designer wears a mandarin jacket all year round, which is probably the only element that he can find in China.

According to Alaia's brand commercial director Caroline Fabre-Bazin, the opening of the Beijing store is part of the brand image adjustment plan launched in the last two years.

"If a brand like ours has too many stores and too much exposure, customers will feel that we are no longer a luxury brand, and no longer like us." Fabre-Bazin told reporters.

Compared to the independent stores, Fabre-Bazin brand store located in department stores called "corner" Corner. In the past two years, the number of Corner in the world has decreased from more than 300 to more than 200, and seventy or eighty of the seventy or eighty image shop outlets have been closed. It also went out of the Azzedine Alaia studio in Paris in October for the first time in 2013, and opened second independent boutiques on Montaigne Avenue.

"Beijing SKP Xinguang Tiandi new store has a larger display space, more goods, it is closer to our way of running independent stores in Paris, and is also a good upgrade for brand image." Fabre-Bazin thinks that this kind of image shop is more desirable to expand in the future.

In designer brand, Alaia has higher relative price. In the clothing series sold in its stores, the price of a skirt is usually over 20 thousand yuan, while the advanced custom product sells for more than 100 thousand yuan.

At the end of the 1970s, Azzedine Alaia made advanced custom clothes for women of noble families, such as Rothschild's Mathilde and C cile, were his long-term customers. "When a woman wants to attract men's attention, Azzedine Alaia's skirt has helped half of it." Mathilde de Rothschild has said so.