Chongqing department store released its 2014 performance bulletin on January 14th evening. Macro environment And the double impact of the electricity supplier shocks, the company achieved operating income of 30 billion 266 million yuan, down 3.54% compared to the same period last year, realized a total profit of 590 million yuan, down 39.01% compared with the same period last year; net profit 495 million yuan, down 39.58% compared with the same period last year, and the earnings per share were 1.22 yuan.

In the press impression, the 2014 annual report will be the first "decline" report card of Chongqing department store since its listing in 1996 in 19 years.

　　 Chongqing department store China's economy has entered a new normal in 2014, and its economic growth has slowed down. The traditional retail industry is affected by the diversion of e-commerce, the change of consumers' shopping behavior and the constant rising of the rigid cost and so on. Physical retailing Passenger flow declined and business pressure increased dramatically. In addition, the new open network incubation time extended, the cost of cultivation increased, a common impact on the performance of a larger decline.

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The newly opened Victoria's beauty and accessories store is located on the first floor of Raffles Plaza, Shanghai. The shop is mainly pink and black, and sells only body milk, body spray and perfume products. Although he did not sell underwear, he did not see the 298 yuan and 5 Pack discount briefs which were popular in Hongkong stores. However, there was no obstacle to the first day of business. Customers who heard the wind had a long queue in front of the store. Even the salesmen of the nearby skin care brand Kiehl's came curiously to ask "what is it selling?"

This beauty and accessories store will also open 4 stores in China, namely in Guangzhou, Tai Koo Hui, Guangzhou Tianhe square, Chengdu Taigu and Shenzhen Yitian Holiday Plaza. All of the above stores were opened by a Malaysia agency named Valiram Group, and the Vitoria secret (Shanghai) trading company was established in the Shanghai free trade area.

Limited Brands, which has been publicly announced on the official website last year, will cooperate with the Asian luxury licensing retail group Valiram Group in the second half of 2014 to open the first store in the mainland of China. Valiram Group had previously made cosmetics and accessories in Malaysia, and some discount underwear products. In 2013, Valiram Group also opened the same three stores for Victoria beauty and accessories in Hongkong.

Although the annual show of Victoria is unknown, 1 billion of the 180 countries in the world can watch the annual show through radio, but it is still not easy to buy its underwear. At present, only the stores in the United States, Canada and the United Kingdom have the sale of underwear.

"The size of Chinese women and American women is different. It is not appropriate to sell underwear products from the US market to Asia directly." Khalid Rouissi, executive director of Valiram and Group in Hongkong and Macao, said in an interview in 2013. This reason doesn't sound convincing. A lot of Taobao's underwear shopping has already explained that the size difference does not affect the acceptance of the brand by Chinese customers.