Italy luxury cashmere brand Brunello Cucinelli released its annual performance bulletin for 2014. The company maintained steady growth with net sales reaching 355 million 800 thousand euros, an increase of 10.3% over the real exchange rate, and an increase of 10.5% over the same period.

From sales

According to the actual exchange rate,

Italy's domestic market grew by 2.8% over the same period last year.

In the long run of Italy's economy, it is not easy to achieve small growth.

Accounted for 80.7%, sales increased by 12.3% over the same period last year.

Among them, the fastest growing is the Greater China region, an increase of 32.7% over the same period last year.

The North American market was stable, an increase of 12.7% over the same period last year.

Europe's performance is below average, with a growth rate of only 8.2%.

Other regions grew by 15.9% over the same period last year.

From the point of view of sales channels:

Single brand

Sales increased by 28.6% over the same period last year.

Sales of single brand wholesale channels decreased by 6.7% compared to the same period last year.

(if sales of wholesale channels were excluded, sales increased by 14.3% over the same period last year).

Sales of multi brand wholesale channels increased by 1.4% over the same period last year.

In addition, the company increased its long-term investment in 2014 and spent about 40 million euros, mainly for brand building.

Brunello Cucinelli, the company's chairman and CEO, issued a statement saying, "the company performed satisfactorily in 2014.

2015 orders for the spring and summer series have been received. Referring to the conversion rate of orders in the 2014 winter series, we believe that the company will continue to maintain steady growth in 2015. We predict that sales and gross margins will achieve two digit growth in 2015.

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