As a matter of fact, the majority of small and medium-sized retailers do not even know what visual merchandising is.

This may be surprising, but this is real.

There are really few windows in China that can be memorable, which is really not consistent with the number of brands.

In spite of this, window display is still an indispensable way to attract customers into stores and promote sales.

It has been used abroad for more than a century (Silfridge started in 1909).

Some of the technologies that have been made have been widely used to attract customers' windows.

The window will become an important part of people's shopping. It will go through the whole process of shopping.

Windows and lighting, color and other factors together constitute the brand's visual merchandising system.

They will affect consumers' decision whether to enter your shop.

Can be called the soul of the window.

Without goods, the window would lose its meaning.

Commodity is the most important element of window, because sales of goods can bring objective profits.

That's why you need different sales strategies and window displays.

Commodities can be divided into stimulus funds.

, advertising, season and trend, special funds, basic funds and problems.

The last paragraph in all these classifications is never placed in your window for display.

The role of props is to create

Highlight the selling point, do not let it become the protagonist, only play the role of supporting goods, so that goods because they look better, can attract more customers to buy eyes.

The principle is to let customers first see your products, not props.

Props can be divided into functional props, decorative props and structural props.

Functional props such as models, scaffolds and panels; decorative props such as mirrors, flowers and shells; structural props such as cylinders, spheres and so on.

Signs, like window receptionists, can break the questions of potential customers, answer some common questions of commodities, and provide simple guidance information to potential customers.

The biggest mistake is the information you need to convey in visual merchandising, which requires customers to guess.

Unless you are doing a game and customer similar to guessing riddles.

Tell people your theme, price and other important information through signs.

Encourage people to enter your shop to buy the products you sell.

There are many classification methods for signs, such as enterprise identification, information identification, classification and location identification, directional identification and price tag.

Lights can decorate windows. If there are no lights, it's like a lady without makeup and a makeup lady.

But if you use the lights casually and mistaken in the window, it will make the shop window look bad, just like turning a beautiful makeup lady into a clown.

Imagine this effect!

Space is the stage of commodity display.

The factors in the left and right space are long, wide and high.

Everything in it will be seen.

This is where the merchandise shines. It is hoped that it will help you with your display and display management.