Trend commercial suburbanization

"The trend of suburbanization of new shopping malls is becoming more and more obvious."

Davies, director of research and consulting department of the first Pacific Research Institute, said there were 8 shopping centers opened in Beijing in 2014, and 4 out of 5 new projects opened in December in the suburbs.

There will be 11 new projects entering the market in 2015, and the suburbanization of new shopping malls will become the biggest trend.

Insiders say new

On the one hand, suburbanization fills the gap of the commercial development in the suburbs, and on the other hand, it also faces difficulties in attracting investment.

Some brands are worried about the lack of customers and unwilling to enter new shopping malls, while shopping centres attract tenants with preferential rents and subsidies. This makes the opening of shopping malls better, but also brings greater pressure for later operation.

Zhang Ying, managing director of Jones Lang LaSalle, Beijing and North China, said that the new shopping malls had better rental conditions. For example, Tongzhou's Wanda Plaza and Daxing Xihongmen gathered at nearly full rent signing rates, and the long Ying Ying Street, Chaoyang's regular business, also made a 85% signing rate.

In the homogenization competition, the most important concern is distance aggregation.

Walking distance is 15 minutes from hung Kun Plaza.

Hong Kun Plaza Shopping Center official said that 32% of the items were catering, 20% were supermarkets, 18% were children's formats, and the rest 30% were entertainment and shopping.

It is reported that Hong Kun has invested more than 1 billion 200 million yuan for the shopping center.

Zhang Ying said that the new shopping malls will be popular, but whether they will be short-lived or not, they will have to see the traffic and operation data in the next two years.

The business executives of another agent in Beijing also said that the biggest challenge of shopping centers is still in operation. The management quality and control ability of the management center are indispensable. For example, the new business of Fuli village, located in the East Third Ring Road, is also very popular, but then it is difficult to gather customers and businesses are closing down. The Financial Street shopping center located in West Second Ring Road has a clear positioning at the early stage.

For developers, the biggest challenge lies in the financial pressure brought about by commercial property.

It may be 2-3 years to break even.

Some developers are optimistic, but the actual operation will be very difficult, and the profit is estimated to be more than 5 years.

Dong Yue said that self-sustaining business has posed a huge challenge to the capital chain of developers.

"Frankly speaking, many developers do not have the successful experience of running large retail businesses, for example, we believe that some housing companies have successfully operated community based businesses, but there is no experience of regional shopping centers."

Xie Jingyu, director and director of Gao Li International Research Division, said that the opening of the business is only temporary.