Recently, a canvas shoe brand has not seen its body on the Internet, but first heard its voice.

A canvas shoe can cause such a great attraction. We have to say that their brand strategy, the group of people they are concerned about - the rebellious spirit of the post-90s, the 00 have already had such a huge public opinion on the Internet and such a clear demand.

Compared with the older generation in their eyes, all the generation before 80's, the pursuit of external quality of life, after 90 and 00, pay more attention to the combination of quality and their internalization of rebellion and pursuit of individual needs.

And the imperial shoe industry, which opened the first needle for the 90, after 00 consumer groups of canvas shoes - Van Gogh brand operation road.

By name, it is clear that "homophone" is the best portrayal of the rebellious spirit of this young group.

Tired of the same thing.

Tired of chattering.

Tired of nine to five.

Tired of those unchanging shoes and suits.

It is this kind of deep communication with the post-90s and 00, and the grasp of their psychology can cause such a lot of attention on the Internet.

Van Gogh brand

Based on the basic structure of canvas shoes, inviting Chinese, British, French, American, Italy, Japanese, Korean and other independent fashion designers to make product style and creativity, no matter from form or color collocation, it is more in line with the rebellious people's Liberation and the changing mood and personality.

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They all belong to the unique spirit of individuality.

Whether it is more colorful and changeable style, to cater to the more colorful after 90.

This is just the beginning.

The American designer of imperial shoes told reporters.

Why can't we think about it further? We create an ingenious experience for our friends.

In order to realize the "imperial vision" of the Imperial Emperor, we saw that in 2015, the imperial shoe making company limited spent 1 billion yuan on establishing the "three first" milestone of the Chinese canvas footwear industry: the first shoe production and trade base in the north, the imperial shoe making limited company; the "northern shoe capital", the first brand of canvas shoes for fashion operation - "Brahman not fan"; the first cooperation with 8 international colleges and universities such as the school of design, New York University, to open the mode of international cooperation.