China

It is always like an exciting suspense film, and it will not know the ending until the last moment.

In the 2015 Asian Cup, the Chinese team won the three round of the group competition, which is the best result of the Asian Cup group competition, which instantly made the commercial value of the Chinese men's soccer team "burst".

At the end of last year, when Nike signed a 12 year 1 billion yuan shirt sponsorship to sign the national football team, it was ridiculed that the level of national football was rotten.

However, when the group game of national feet repeatedly win, Nike LOGO exposure rate increases, and people shout: the value of the national foot is far more than 1 billion yuan, Nike is simply "make a big fortune."

However, in January 22nd the Chinese team lost the 0:2 to Australia in the 1/4 finals.

But breaking into the knockout tournament is the best result of the last three Asian cups, and Nike's exposure has ended.

But as the country attaches great importance to football, all sectors of society are investing more in the development of Chinese football. It is conceivable that Chinese football will soon usher in a new period of development.

One detail is that

They even took prime time to relay amateur football league matches in China.

At this time, people can not help but recall that Nike was "regain" sponsorship from the old rival Adidas.

When Chinese football is coming,

But it has ended 30 years of cooperation with the national football team, and has given the naming sponsorship of the national team to the old rival Nike. Is it a step in the dark or is it a blessing in disguise?