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The eleventh to best quality award ceremony was held in Shanghai. Bvlgari (Bulgari) won the "most popular jewelry brand" award.

China's multimillionaire released by Hurun

The survey report is known as "the most authoritative survey of the lifestyles of Chinese rich people", revealing the lifestyle and consumption habits of the Chinese rich class, as well as the pformation and preferences of brand recognition.

This time, more than 370 Chinese millionaires took part in the questionnaire survey. Bvlgari (Bulgari) was honored by their joint award of the 2015 to the top quality award.

This is also the first time that Bvlgari (Bulgari) has won this award in 11 years.

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The so-called "men's clothing" extensive "is both a kind of regret and a relative market advantage. According to the situation in mainland China, for a long time, men's clothing styles are not many, and the elimination cycle rate is longer. It is often a primary market, but there are two or three levels of market, or even four or five level market. This year can not be sold in the next year, which can be said to be the characteristics of Chinese men's clothing.

In terms of category, men's wear is nothing but a suit, jacket, sweater and so on. Apart from very few fashionable fashion costumes, it is nothing more than a few things. The layout, technology and design are relatively simple. Even sweater with high fashion is more than a round neck, open collar and zipper, and the range is much easier to control than women's clothing.

In terms of trousers, men's clothing is not as strict as that of women's wear. It's not a matter of a little fat, but women's trousers are big and thin.

Based on this kind of rough line pose, for a long time, the Jiangsu and Zhejiang corps of men's first team team has laid the foundation for large-scale production with the introduction of the western style clothing and shirts line of the international garment industry.

The second party Fujian regiment closely followed its unique geographical advantages, relying solely on the concept of business and leisure around jackets, with brand culture + star endorsement + CCTV bombing + investment agent "rural encircling the city" mode of operation.

Located in Guangdong, its brand size is small but its brand management is relatively fine. The Guangdong legion, which emphasizes its international brand connotation and spiritual orientation through various means, has entrenched itself in the most middle and high-end shopping malls in China. It has accumulated certain brand advantages through marketing and channels, and has strong bargaining power. However, its product manufacturing is still mainly relying on outsourcing production. Apart from having a certain premium capability, it still does not break through the embarrassment of 1000 stores.

In the process of development, the original extensive and homogenous brand and mode will also reveal the opposite sex more quickly. The traditional men's clothing enterprises with more fashionable and personalized brands and a more precise and three-dimensional retail channel network will have the possibility of faster recovery. This will lay the foundation for creating strong men's wear brand groups in the future through capital acquisition, development of multi brand and multi category, and at the same time, it will add a touch of fresh commercial vitality to the development of Chinese men's clothing in the new era.

Integration and change is more like an accidental and inevitable attempt. It enables us to see the clothing ecology from the "left and right" and the "brand life scenes" in the era of seemingly slow melting of men and women border.