Issa, a British fashion brand, recently announced the appointment of designer Jamie O'Hare as the new creative director.

The designer left in October last year for more than two years as the main designer.

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And his first series for Issa will be in February.

On display.

Camilla Al Fayed, chairman of brand Issa, said she very much welcomed the entry of Jamie O'Hare. He praised him for having a deep understanding of the value of Issa, and the reform and innovation of the brand.

She expressed great anticipation for the future.

"Able to lead such a brilliant and talented person.

It's a great honor to work, "said designer Jamie O'Hare.

"We all have great enthusiasm for this brand's deeper and long-term development."

Jamie O'Hare, a graduate of Royal College of Art, once worked for brand MaxMara. He had worked in brand Chlo e for 7 years before, and later became an independent Chlo See Chlo Chlo.

Before working as a Blue Farrier, she had worked in the famous brand Roberto Cavalli, and had rich brand experience.

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A romantic scene in the movie "beautiful woman in the wind," when Richard Gil presents a beautiful necklace with 23 heart shaped red tourmaline jewels to Julia, Roberts, the heroine of the age of 22, she smiles happily.

The $250 thousand necklace is made in France's top jewellery brand FRED.

FRED was founded in 1936 and was acquired by LVMH in 1995.

The eldest son of Fred Samuel, the founder of the brand, is a sailing champion. He used the sailing boat rope to wound his bracelet to his wife. He became the inspiration for the first Force 10 bracelet. This FRED's most iconic work series is wonderful, but it embodies the essence of all the brands of FRED: love, ocean, freedom, travel, and a lot of courage.

Recently, on the occasion of the opening of the first boutique in Shanghai Hang Lung Plaza, FRED visited the FRED global president Rachel Marouani for an exclusive interview.

Rachel's typical French elegance, blue and brown eyes, shows firm, moving, gentle, gentle and powerful combination.

Since she took over FRED, she was determined to return the brand to her original ambition.

Today, she is witnessing this significant growth.

She has a very deep understanding of the style and brand gene of FRED jewelry series. She will also look for brand archives to get inspiration.

"I don't think FRED is an unreachable luxury brand," Rachel said. "It's a luxury brand, but it's not a show off.

It has a low profile charm. Our jewelry is designed to keep customers comfortable everyday, rather than in a safe.

The new global president has also launched a new architectural concept for stores in France and around the world. The store's design is warm and overflowing, which embodies the philosophy of the brand perfectly, and at the same time makes FRED elegant.

In order to work, she spared no effort.

"I take the frequency of a plane like other people take a bus." every 15 days, she will travel by air, basically for work, "she said." but I am eager to do all this. "