With the advent of the era of big data, more and more shoes and clothing products are developed and produced with the support of big data.

Reporters learned from the industry that many shoe and clothing enterprises began to explore new product development and marketing mode through the research and utilization of big data.

Not long ago, 361 degrees and Baidu jointly established "

The innovation lab is to jointly study and manage user's real data, develop and produce digital products based on user needs.

In addition to smart children's shoes, other intelligent products will also be launched. The research and development of this series of intelligent products will be based on the grasping of user needs behind the big data and the identification of user life forms.

Such cooperation is more than 361 degrees in trying.

In Nike's many shoes, "Nike+" running shoes communicate with each other through wireless Nike+iPod sports components and iPod. The core value of the Nike+ series lies in the huge online community constructed. Its biggest function is social interaction.

From the marketing point of view, the meaning of "Nike+" lies in establishing a more solid relationship with consumers through data connection, not only letting the target group use their products, but also hoping to get feedback and increase the added value.

As early as two years ago, Chen Shuqing, general manager of children's technology in Liuhe, Quanzhou, saw the important role of big data in guiding the production and development of shoes and clothing enterprises.

Through the Chinese children's foot database, Chen Shuqing plans to collect more than 100 thousand foot samples for children under 17 years old.

Qiu Li, technical director of the productivity promotion center of the national leather and textile footwear industry, said that after commercially pformed data from the foot database, the "technical threshold" of the health of children's sports shoes in China will be eliminated, and the comfort, health and overall industrial level of children's shoes will be promoted.

At present, data collection has become

Important basis.

In 2014, Shandong's red collar group made up more than 150% year-on-year growth in customized clothing.

Login the red collar's "private custom" client entrance, choose 22 sizes of 18 parts of the body. According to the pictures, different parts, buttons, fabrics and even the color of each sewing thread can be matched with each other.

Thus, in less than 10 minutes, you can finish a suit designed for yourself.

Online payment, submit, your own suit will pass.

The platform follows the electronic label into the workshop workshop assembly line.

It takes only 7 working days from receipt to delivery.

The foundation of this rapid customization service is the customized customized version database of over 2 million customers accumulated over 10 years by red collar, including style and process data.