Jones New York is

The core of the fashion giant Jones group

The brand is a sister series with Nine West, which is positioned in the middle and high grade. Its elegant design and classic style are popular among the middle and high white-collar women in the US.

The performance of Jones New York has been declining in recent years. In the past few years, Jones New York has been continuously under pressure from competitive brands such as Michael Michael Kors, Calvin Klein, Calvin and New, and has lost a lot of market share.

According to recent reports, the old brand Jones New York announced that it had closed its 127 retail outlets, including 36 stores in Canada, and the wholesale business of the brand will also be suspended.

The brand company said the company made the decision after evaluating the performance and development prospects of Jones New York.

The company did not specify how many employees would lose their jobs.

"We know the importance of Jones New York to many loyal customers, so we will look for other development strategies of the brand," Interim chief executive officer Andrew Hede said at a press conference.

But he did not give details.

Last year, Private Equity Investment Firm Sycamore Partners bought the fashion group Jones Group for $2 billion 200 million, thereby gaining the group's brand Jones New York.

Other businesses of Jones New York's Jones group have not been affected.

A spokesman for the Jones group said that the company will close the 127 retail outlets of Jones New York brand this summer and all retail stores will be closed in 2015.

The fierce competition of women's clothing market has become more and more brutal in the past few years.

In 2014, Jacob, a Canadian brand chain store that ran women's clothing for many years, declared bankruptcy; Canadian women's clothing retailer Reitmans recently announced its restructuring and stopped selling its Smart Set brand; after Holland fashion company Mexx declared bankruptcy, its Canadian store will also be closed by the end of February.

However, for

Brand acquisition, investment banking attitude is still uncertain.

In some brand management companies, only authentic brand groups, Sequential Brands Group and ACON's brand group have enough capacity to acquire Jones New York, but they still have no position.

The core customers of Jones New York are over 45 years old, and have shops in department stores such as Messi, Lord&Taylor, Bon-Ton, Belcke and Dillard s.

Its trademarks include: Jones New York, Jones New York Sport, Jones New York Signature, York and New.