With the maturity of somatosensory technology and mobile Internet technology, virtual fitting and somatosensory shopping are moving towards reality step by step.

Can the innovative somatosensory interaction technology and 3D clothing fitting mirror become a sharp tool for clothing enterprises and clothing suppliers to get through the online shopping line, and create a brand new fashion O2O shopping mode?

2015 the CES consumer electronics show ended successfully in Las Vegas.

Attracted more than three thousand consumer electronics manufacturers around the world to participate in the exhibition, attended by more than one hundred and seventy thousand people, so far the largest CES exhibition in history.

More than 1/4 of the exhibitors are from China, and the world has witnessed the rise of China's technology products.

This year's CES exhibition is no longer just a platform for smart watches, digital cameras, high-definition televisions and other products. Intelligent devices such as intelligent driving, smart home appliances and somatosensory technology have also attracted wide attention.

In terms of somatosensory technology, somatosensory technology and related applications of giants such as Intel have become the focus of attention of media and audiences at home and abroad.

The virtual fitting mirror released by Toshiba Japan has earned enough popularity.

The Chinese exhibitors are also not to be outdone. The new rhythm of the domestic somatosensory technology leading enterprises is based on the 3D body feeling fitting mirror as the core to create the clothing O2O shopping mode, which has aroused great concern from buyers and spectators.

Pure experience of Toshiba virtual fitting mirror

Reporters at the scene, Toshiba's virtual

The fitting interface is relatively simple. As long as the right hand is lifted, the experiencer can carry out "fitting", and the left hand takes pictures. The effect of clothes try on can be displayed for about 45 degrees.

Reporters also experienced it and found that there were no shopping or other functions at present.

According to Toshiba staff, the product is expected to be used in Japan's domestic shopping malls this year.

Chinese clothing fitting mirror clothing O2O shopping experience shop

The reporter came to the new rhythm of Chinese somatosensory technology enterprises, with the N-show3D body feeling fitting mirror as the core exhibition.

"Shopping experience shop", the reporter saw the experience shop displayed a small number of sample clothes and 3D body feel fitting mirror, reporters through simple body movements, you can quickly clothes, bags, accessories and other collocation, can carry out 360 degrees in all aspects show the try out effect, and can take pictures to share friends.

If you try it on, you can click on the "shopping" button to pay for your mobile phone. The whole operation process is very convenient and fast.

This innovative shopping experience mode has been highly recognized by businessmen and spectators both at home and abroad, and has indicated that the market potential is very large.

According to the new rhythm staff,

The data in the system can also be synchronized with the data of the e-commerce platform, which can effectively solve the weakness that the electronic commerce platform can not provide consumers with trial experience, and accelerate the landing of the platform.

At present, many Chinese listed apparel brands and large shopping malls have invested in 3D clothing fitting glasses in their stores and shopping malls, and have won favorable comments from the industry.

Some marketing experts point out that O2O is a new marketing mode based on the maturity of intelligent terminals and mobile Internet technologies. The core is the online payment and offline experience.

Can the innovative somatosensory interaction technology and the 3D body feel fitting mirror become a sharp tool for clothing enterprises and clothing suppliers to get through the online shopping line, and create a brand new fashion O2O shopping mode? Let's wait and see.