The emergence of Wabi-sabi culture comes from the Japanese culture. It is a great shine in the culture of wind, and the beauty of silence, the realization of all kinds of impermanence, the absence of law, the silence of nirvana.

From impermanence to without me, to silence, and finally to boundless.

In the boundless space and time limit.

KRIMU uses clothes to interpret fashion, simplicity, casual and natural ideas.

Brand introduction

KRIMU was founded in 2015, focusing on the development of casual casual men's wear and accessories. It has set up a pre brand brand team that has been working on the popular clothing and accessories customization service. It has established KRIMU brand due to its pursuit of fashion culture and attitude towards design.

KRIMU is a compound word that is interpreted as: "what you see in your eyes."

This concept also fits the idea of the team. The team believes that what you see in your eyes will be positive and beautiful. Only when you look forward to the good things and strive for an optimistic attitude will you have the perfect result.

KRIMU has been advocating simplicity, taste, fashion and quality.

From the brand dress to the shop decoration, display is conveying this idea.

Brand characteristics

KRIMU puts the emphasis on nature, simplicity, and the study of the material on the top. The core of the craftsman's wind is the perfect collision between the design and the color in the fabric, showing the texture of the product.

It also advocates linking product design concepts to people's attitude towards quality of life, bringing the joy that the product brings to your life, leading to a pleasant life starting from dressing.

Brand attitude

KRIMU is convinced that all simple things and things will bring pleasure and comfort to the heart. Simplicity is an attitude towards beauty. Texture is a taste of beauty.

KRIMU has always advocated the simplest.

The most popular element of collision is to encourage people to pursue trends and personalities in such a unique way.

Brand mission

Dress is not only a way to embody the beauty of human body, it is also an extension of the attitude of people's life. Every detail of art, eye, taste and life shows KRIMU's attitude towards life through clothing. The shop is the wardrobe of customers, and shopping experience and product design concept are deeply embedded in everyone's mind, so that we can never forget, this is our core value.