Buying a world-class luxury brand, Monkle's dress, found that the raccoon logo was labeled as "real". Raccoon dog hair 。 A website describes the buying events of consumers and reviews them. Monk Lehr believed that the consumer was a professional dummy, and the related reports were false statements, which caused losses to his reputation and brought a lawsuit. Law late reporter learned today that the Haidian court accepted the case.

Monk Lehr is one of the world's famous manufacturers of feather and cold proof products. Its brand names such as "MONCLER", "MONCLER" and "cock figure" are well-known to consumers. The company enjoys a certain market position in the world luxury market, and its products are covered with Down garments, fur clothing, bags and so on. Because of the frequent appearance of the brand product in Star Street pictures, it has a certain degree of heat in the world.

The plaintiff Monk Lehr company alleged that Ms. Ji bought a piece of Monkle in Beijing Xinguang world. Women's wear The fabric is labeled as raccoon fur, but it has been identified as raccoon wool. Later on the Internet, "consumers exposed Beijing Xinguang heaven and earth selling fake Italy Monkle clothing", described the whole purchase incident, and said, "the women's costume in Italy, Italy, the selling behavior in the mainland has sounded the alarm for people. The foreign brands also have a bunch of fake goods. Do not blindly believe in foreign brands, nor blindly believe big shopping malls."

Monk Lehr believes that Ms. Ji is actually not an ordinary consumer, but a professional dummy. The report is false and has a great negative impact on her reputation. She then asked the Jingwei linkage company and Ms. Ji to handle the tort liability of the two defendants to stop infringement, apologize and compensate for the economic losses of 100 thousand yuan.

Because there are businesses involved in pricing, customer service and after-sale links, the whole process is standardized, only in this way can the mobile electricity supplier be constantly promoted and improved. The most important thing is: this also puts forward higher requirements for products. Word of mouth determines the market. Good products can not only speak, but also run! In the era of mobile e-commerce, they can be more popular. This also forces businesses to abandon the "marketing" periphery and begin to work hard on products.

If the traditional business is most particular about competition, then mobile. Online retailers The most important thing is "collaboration", and "distribution thinking" will be one of the most important "methodology" for mobile providers. Each person distributes different products and different customer groups, but it can share resources and cooperate with each other, that is, 1+1>2, and commercial channels have evolved into a social chain. The most important thing is that everyone's personality charm will be strengthened and embodied in this process.

Therefore, the future business is no longer a crowd gathering, but a gathering of information and a focus of attention.