According to the new regulation, operators who sell goods by means of Internet, television, telephone, mail order and so on will not be returned if they receive the consumer's return request fifteen days later, or refuse to return the goods on the grounds that consumers have been sealed up and examined to affect the integrity of the goods.

Protecting consumers' personal information from leakage is also the highlight of the "measures".

In 2014, China's No.1 Hotel ticket booking website "Ctrip" had been illegal storage.

User personal identification number, bank card number and payment passwords and other key personal information, once caused panic among people.

The Measures stipulate that, without the consent of the consumer, the operator can not collect, use and disclose, sell or provide personal identification numbers, income and property status, consumption situation and other personal information to others, nor send commercial information to consumers.

In addition, according to the "measures", selling goods or services with false "clearance price", "selling price", "the lowest price" and "preferential price" shall also bear corresponding legal liabilities for on-site explanation and demonstration of fraud or misunderstanding.

Net names can no longer be "capricious".

From March 1st onwards

User account name management rules will be formally implemented, and micro-blog, WeChat, QQ, forum and other accounts will be classified into 9 "bottom line".

Xu Feng, the head of the mobile Internet Administration Bureau of the National Network letter office, said that the chaos of China accounts has become increasingly prominent. Some counterfeit celebrities include foreign heads of state, such as "Putin" and "Obama".

According to the regulations, the names of all accounts registered by Internet users in Internet information services need to comply with 9 rules, including not violating the Constitution and laws; not endangering national security, divulging state secrets, subverting state power and destroying national unity, instigating ethnic hatred, ethnic discrimination and national unity; and spreading obscenity, pornography, gambling, violence and murder.

In case of violation, the account will be corrected within a specified time and suspended until the cancellation is made.

Peng Bo, deputy director of the National Network letter office, said that the goal of this rectification action is "to see the names of others on the Internet is not disgusting, not chaotic, is comfortable", making the cyberspace clearer.