In 2015, the Italy government had to invest 40 million euros (280 million yuan) to the fashion industry, which is 8 times the number in the past. Milan's fashion practitioners should have talked a lot recently, not only because of the 2015 Milan autumn and winter fashion week, which began in February 25th, but also because a large wave of capital will be injected into the city's fashion industry.

In a public campaign in early February, Milan mayor Giuliano Pisapia said that the government of Italy plans to invest 40 million euros (280 million yuan) in the fashion industry in 2015. capital Let Milan's fashion brands and other fashion companies become more competitive. The Italians have made a lot of money, because in the past 5 years, the Italy government has invested an average of 5 million 200 thousand euros (36 million 840 thousand yuan) in the fashion industry every year, that is to say, the investment quota in 2015 will be 8 times that of the past.

From the external economic conditions, this seems to be a very good investment opportunity - the continued weakness of the euro is conducive to exports, and the low oil price is also helping European company operators to reduce production costs. The Bank of Italy is also positive and optimistic. In February 7th, the central bank raised its forecast for Italy's economy. It is estimated that the GDP of Italy will grow by 0.5% in 2015, while the increase in 2016 will reach 1.5%.

But if you look at some Italy Luxury brand According to the earnings data, Milan's fashion industry still faces many challenges to achieve its goals.

Italy luxury group Prada recently announced its 2014 earnings report, showing that group revenues fell by 1% in fiscal 2014, and the European and Asia Pacific markets, which account for more than half of the total sales, did not perform well. Among them, sales in the Asia Pacific region, apart from Japan, fell by 5%, and Russia's turbulent economy and the weakening demand of other emerging markets, including China, were all Prada's burden.

On the other hand, London, Paris New York's competitors in Milan are trying to make the fashion business bigger and more nationalized. For example, the CFDA recently announced that the first New York men's wear week will be held this summer, and the reason for the new decision is not complicated - in order to become increasingly active in the men's wear market.

Take a look at Paris, LVMH group started the second youth designers competition, and has just announced the final list of 26 people. The 26 designers come from all over the world, including just 7 Chinese or Chinese American designers. Through this competition, LVMH has the initiative to invest in these young brands.

But in addition to the fashion brand, Italy actually has some very good fashion business providers, such as the transformation from a boutique to an online retailer's "Luisa Via Roma", as well as another fashion business "Forzieri". Italy has many boutiques, and how to push them through the electricity supplier to the international market, the Italy government can be more active.