Designer Shen Zhixiang (WILLIAM SIM), born in Malaysia, Chinese, graduated from the Malaysia art and Design School (also has a diploma in dress and Design Department of ITALY INSTITUTO DES DESIGN University), graduated from Tokyo Cultural University in Japan a year after graduation. Her course is designed and tailored. During this period, Japanese designers' concept of clothing has a profound influence on their own design style in the future.

He participated in the STYLO fashion week in Malaysia in 2009 and won the 5 young designers award.

In 2010, he participated in fashion week such as MODA and MIFA in Malaysia and won the 10 Best New Artist Awards.

In 2013, after accumulating 8 quarter design experience, Shen Zhixiang (WILLIAM SIM) was founded in Beijing (WILLIAM SIM) with the same name as men's designer brand.

The design style of simple and slightly dark system, flexible detail changes combined with economical and effective profile are all the symbolic designs of Shen Zhixiang (WILLIAM SIM).