"Children don't want to go to school because they don't want to go to school. What can I do?" a netizen's help on the Internet triggered a blockbuster response.

A parent described that his child was going to be unhappy at school and began to think it was a homework assignment. After communication, he found that he was unwilling to wear a big school uniform.

The network resonates and leads to public discussion: is the contradiction between the children's school clothes ugly and the social progress? For this reason, the reporter visited the first brand of Eaton, the Chinese school uniform, and discussed the school uniform contradiction in the school season.

"I am glad to hear that children clearly put forward their aesthetic opinions on school uniforms.

When studying the student market a few years ago, some students would listen to their parents' practical advice and would be willing to take two yards of school uniforms.

It's different now.

In fact, it proves the progress of society.

Eaton, a technologist who worked hard for years in deep school uniform design, told reporters.

Actually, I feel that the awakening of the aesthetic consciousness of school uniform is not only Eaton, but also himself.

At the end of 3 2014, when the first lady of China and the United States visited China, a tiny detail led to public discussion: standing next to Michel's two daughters, the student uniforms that served as envoys had caused a lot of discussion. They wore a baggy blue and white sports uniforms, which contrasted sharply with Michel's two daughters.

(Michel's visit to China sparked a big debate on school uniform)

Another evidence is Eaton's "popularity".

At the beginning of the 2008, Eaton's German and elegant British school uniform was once considered exclusive to the "noble school" and was not suitable for everyday public schools.

Now, in just over 6 years, Eaton has covered 29 provinces, more than 100 large and medium-sized cities, and nearly 2000 schools, of which private schools account for only 10% of their business, and more and more students and parents will choose their uniforms directly in their Taobao Tmall store.

This shows that the elegant and elegant school uniform has been accepted by more and more people, and the aesthetic consciousness of school uniform has also improved rapidly in a few years.

Eaton, as the first brand of school uniform, has always advocated that school uniform is a cultural symbol of the campus and a part of "aesthetic education".

Eaton, director general of Chen De Ji, said that the school has always advocated the all-round development of "morality, intelligence, physique and beauty". In fact, the school uniform could have played an important role in the so-called "aesthetic education", but it has been seriously underestimated in China.

The purpose of wearing school uniform is to be neat and beautiful. In order to enhance students' sense of honor and show students' mental outlook and demeanor, it is a kind of aesthetic education for students from childhood. They can cultivate and improve their ability to feel beauty, appreciate beauty and create beauty through daily dressing.

Moreover, students are also at the age of establishing self-identity and knowledge and value system. In the face of the popular "face pocket" uniforms, students will not only leave awkward memories and frustrate their self-confidence, but also lead to their lack of understanding of beauty.

(Eaton Kidd was selected by running male program group)

It is precisely because of the insight and thinking of this situation that Eaton created a style of "introverted, elegant and refined" design to lead the Chinese campus.

In order to promote the reconstruction of common educational values, Eaton hopes to convey educational connotation with the most beautiful campus costumes, imperceptibly influence the essence of teachers and students, or play a role of etiquette education and humanistic edification in explicit or implicit manner, thus naturally showing the beauty of campus and the beauty of education.

At present, Eaton's value proposition and product design have been affirmed by more and more schools, parents and the public.

In addition to the wider market coverage, Eaton's clothing has also been applied to star reality TV programs, such as running, brothers, hot films and TV dramas, bright life, and the reception and production of elementary school students.

And more affirmation not only let it fade the "aristocratic" aura, let it go down the masses, but also shows the collective awakening of school uniform aesthetic consciousness and the increasingly open thinking of school uniform aesthetic education.