Generally speaking, the "retailer" retail enterprises waiting for the supplier to come to the market, though there are still in the market, unless they have a particularly good shop site and have a monopoly in the local market, they will eventually be eliminated by the market; those retailers who are willing to go out to purchase can gain more advantages and profit margins.

Some supermarkets and department stores developed from the end of the last century to the beginning of this century, because of their earlier layout and better location, have become rather lazy in the "initiative procurement", thus losing a large number of market opportunities.

Many people forget that in the early days of WAL-MART's development, its founder Sam Wharton even used to drive hundreds of miles to find new products, stock items and specialty products to increase the attractiveness of his shop.

However, if a simple retailer retailer does not intervene enough in commodity management, it will still be unable to get higher gross profit and quality.

Therefore, we will see that when mature WAL-MART and other international supermarkets, their merchandisers must learn to consider the material from the raw materials to the technology in depth, so as to judge their sales space and their own profit space. From some professional point of view, there are some excellent retail buying hands, and their products are good.

Most of the manufacturers under this category are therefore dominant in the negotiations.

IKEA is a model of deep commodity management.

First we need not control what it sells, but we should first see that it is a retailer.

But it is this retailer who can specialize in providing deep guidance to the upstream suppliers of their timber sources and processing technology, which makes most suppliers lose their negotiating advantages in front of them, or even rely on IKEA to get their own factories' development and upgrading.

In commodity management, the biggest challenge for retailers is not to find out the ins and outs and technical details of the one or two commodities, but how to provide effective supply management in the broad category width, and to ensure that the basic characteristics of most commodities meet the needs of customers.

Only in this way can we maintain a balanced profit and return on the collection of thousands of single items.

For example, when a traditional supermarket or a traditional department store wants to operate its own brand, the natural obstacle is how to achieve a high quality and excellent price combination in a wide range of categories.

Most

In fact, it is not far from the traditional store retailers. Because of the lack of professional management, they can only rely on limited sources of supply, and can not dominate the category and quality of goods, so the price control is the weakest.

But now in the Tmall clothing ranked first, "Han dresses house", has adopted a very ingenious commodity organization way, has obtained the commodity superiority in the clothing, especially in the women's clothing.

Han Du Yi House chose luckily.

This style area.

Although we do not know whether this is the result of specific choice, Korean culture has had a profound impact on the past 5 years and even the whole world, and even surpassed Japan in a certain way.

Even 6 or 7 years ago, Japanese culture was relatively dominant. At that time, the movie "the day after tomorrow" and "the tower of heaven" still took Tokyo as the main point of Asian selection. But today, besides Shanghai, China, more and more Asian cities like "cloud charts" have changed to Seoul.

With the increasing number of Korean travel in China, this kind of Hanfeng will continue for a period of time, creating a huge market space for Korea's clothes house.

However, even if we choose a style with strong overseas culture background, it is still a big problem that how to produce products and provide customers with a lot of products.

As the founder of Han Du Yi House said, he hopes to provide a large volume of goods with unified style, balanced quality, low price, but still larger profit margins, like a reader's Digest, but how to "provide" is the biggest problem.