Fan economy generally refers to the operating income generating behavior based on the relationship between fans and those who are concerned. Most of the customers are stars, idols and industry celebrities.

Simply speaking, consumer behavior is caused by consumers' passion for a brand or a star.

To become an economic form is the product of a commercial society.

Before that, fans' popularity and support made celebrities themselves more famous and had no direct relationship with "Li".

In the Internet age, whether star, business or individual, can become the focus of attention.

In the market economy environment, with a loyal and large fans group, combined with the Internet marketing, fans can produce huge economic efficiency.

In the past few years, with the rapid development of mobile Internet, the popularity of smart phones and mobile terminals has made the "fans economy" effect following the trend of mobile Internet become a new business model.

The new technology products represented by millet, hammer and music are the leading fans in the field. Fans economy has created many myths in the past few years, but can it continue to lead the trend in the future?

In the era of mobile Internet advancing vigorously, as the earliest children's clothing brand in China's children's wear industry, China's top ten children's wear brands and the water boy's children's clothing of Beijing's famous trademark, the actual action shows how the children's clothing industry should treat the fans economy.

Recently,

Wang Lei, director of marketing for children's clothing, said in an interview with the author that it is very necessary for a brand to have a group of loyal fans.

In the children's clothing industry, we are no stranger to "fans economy".

In the Department Store era, the VIP membership system of offline shop terminals can be understood as one of the fans economy.

But this is different from the fans economy in the Internet age. Fans do not have great dissemination.

In the Internet era, every fan is a self media individual who spreads and conveys various kinds of information to people around them every day, and the good information pmission of fans can bring better popularity and reputation to the brand.

To this end, the children's clothing is also actively doing WeChat marketing, micro-blog marketing, through online and offline interaction, so that more consumers become brand fans.

Why do fans or consumers like and willing to buy your brand? In fact, no matter how the fans are marketing, consumers and users are most concerned about whose products are most worth buying, so the economic lifeline of fans must be high quality and cost-effective products.

It is the ultimate value of the fans economy to satisfy customers with high quality products and services and let them sincerely recognize and love your products and drive brands with products.

The fans economy is indeed a huge fan group for marketing, which can trigger the brand effect of marketing in a short time, but this marketing can only bring about a flash in the pan and can not dominate the future.

As a traditional offline brand, water children's clothing has more than 20 years of cultural accumulation.

Unlike the online brands that have emerged in recent years, they gain short-term business benefits through price wars and large-scale brand marketing.

On the contrary, we prefer to focus on time and cost.

Through the accumulation of more than 20 years of experience and the scientific data obtained by professional research institutions based on the physical growth characteristics of Chinese children, the water boy combines the fashion, comfort and ventilation of children's clothing skillfully.

Behind every product is water boy's fastidious fastidious fabric, demanding for cutting and grasping details. This is the spirit of a water boy.