After announcing the pformation of mass consumption in China for less than 3 months, the new brand has been introduced into China for two consecutive times.

Yesterday, Lian Kai Fu Si Si Group's Junsi group and French famous fashion brand Isab

Strategic cooperation agreement, the two sides joined hands in China to develop the brand and sub line brand Isabel Marant Toile, and opened the first store in Hongkong in July this year.

According to Lian Crawford, the company plans to open more than 12 retail outlets in China in the next five years, involving Hongkong, Beijing, Shanghai and Macao.

Isabel Marant brand products, including jewelry accessories and costumes, have many international celebrities, and now have 18 specialized stores and more than 800 senior department stores in the world.

Brand performance increased from 20% to 30% in the past two years.

The reporter noted that the core price of the brand is around 4000-8000 yuan, which is much cheaper than the luxury brand of most -2 10 thousand yuan.

In fact, this is another brand introduction operation within a month after the introduction of Kate spade in February.

The strategy of moving to the "new middle class with superior taste" was announced just 3 months ago.

At that time, Lian Kai Fu from the sister company Junsi group under the banner of the Chinese stirrup group separate independence, the establishment of a new business department, the introduction of the domestic middle class customers need the "high-end" positioning of the international brand.

Junsi group responsible person also told reporters that China's Oteri J business will be vigorously developed in 2015 through its China Stirling group.

Yang Dayun, managing director of fashion brand management and President of excellent international fashion management group, said that the high-end fashion chain stores were short of sales under the environment of high-end consumer market, and began to expand new channels to make up for it.

He believes that lon Crawford has an absolute advantage in brand resources. The development of outlets business can make goods sell at a price of 7-8 fold, without damaging the market image of the group and promoting sales growth.

Extended reading:

Lane Crawford Lane Crawford

Founded in 1850, Lane Crawford is an influential Asian fashion and lifestyle store. In Hongkong, Beijing, Shanghai and Chengdu stores are all over the world with fashionable luxury brands and high-end modern designer products, including women's wear, men's wear, footwear, accessories, underwear, pearl, cosmetics and household products.

Lane Crawford Lian Crawford Lane Crawford is Asia's leading specialty store, selling large variety of designer brand Lane Crawford products for Greater China.

In Hongkong, Beijing, Shanghai and Chengdu, women's clothing and men's clothing from all over the world are gathered.

Underwear, jewelry, cosmetics and home fashion products, showing unique taste.