Japan Leisure wear The concept of brand design has the characteristics of being all embracing, absorbing all kinds of talents, and integrating the beauty of the West with the Oriental softness, and inject the spirit of elegance, comfort, warmth and infinity, and romantic spirit.

The brand of Japanese household clothes is to combine the warmth of home, the concept of home and the clothing and textile, reflecting the taste of home clothes. With the vigorous development of Japanese household clothing brand manufacturers, many manufacturers continue to explore the concept of home and the combination of home culture and household clothes, constantly disseminate the idea of fashion home, so that many consumers begin to pay attention to the feeling of going home, and focus on creating a home culture and love atmosphere. Many consumers feel that buying fashionable clothes that match their personal charm is worth the pursuit of quality life. According to the survey, most people over the age of 40 think that it is a waste to spend money on home clothes, while most of the 20-40 year old people accept home furnishings. They think they need to dress nicely at home and work in sports and leisure home clothes. They are very relaxed. As a new market segment of clothing industry, home clothes can be faced with a market share battle with sportswear, casual wear and other clothing varieties from the day of birth. Today, the Japanese household clothing brand industry is not in the "sub cake" stage, but in the "big cake" stage, the real competition of Japanese household clothing brand comes from the industry, the largest. compete Opponents are not brands, but consumers' identity.

Today, with the financial crisis sweeping the globe, many industries and businesses are affected to varying degrees. Although the economic environment has made many enterprises more cautious in 2015, Japanese household clothes brand With its lovely fashion, it still has a place in the market.