Step one: determine the business district -- it should be said to be a big to small method. First, partition a city.

We must choose a business concentration area, which is what we call the business circle.

Step two: determine the streets. If a good business district is to cultivate the fertile soil of the storefront, the good shop site is just like the root of a tree, which can absorb the best nutrients in the business circle and make the storefront successful and thriving.

Therefore, the quality of the store is directly related to the quality of the storefront, and the difference in the location of the store will result in a loss of performance.

Therefore, the quality of shop premises is the first important consideration for shop companies to open stores.

Step three: road passenger flow - road passenger flow evaluation is the key point of the store site.

Different traffic vehicles and urban planning constitute different flow of people on the roads, thus affecting the results of consumption.

* * the road should be to provide residents with commuting and daily life. It should also be a highly developed and convenient road.

Step four: street environment -- for a mature city, there should be some fixed, large brand clothing sales relatively concentrated streets, the rental of such streets will be relatively high, but do not have to fear that the rent is high, the relative benefits brought by the high rent and the volume of business will be much higher.

There is a gold content in itself. In a small city, there may be only one or two streets. There may be many streets with large cities.

And the category will be different. For our big eye frog brand, what we are looking for is

The more concentrated the brand, the more concentrated the brand, the more mature the market atmosphere, the more consumers will buy.

The atmosphere will also be better, and this place is very suitable for the development of our big eye frog brand.

Another way to choose is relatively simple, which is to choose the streets with McDonald's and Kentucky KFC.

Because they are very sophisticated in choosing locations, and they are determined through a long time of market comprehensive investigation and assessment. They have a strong ability to collect customers and can help customers better.

Step five: Street direction -- choose the right street and there is another important point: the normal streets will have two sides, that is, the two pedestrians are in the direction of the vehicle. Then how do we determine which of the two directions is more appropriate? We used to call it the ascending and descending line.

Uplink refers to the route that everyone leaves home to work.

The downlink refers to the route home.

So when we choose, we must choose the direction of the downlink.

So how to determine the specific direction of the downlink? A simple way: directly in the time of commuting, to the selected streets directly to observe.

It should be obvious that there are more directions for people and cars.

Obviously, this direction is the direction of the downlink.