Management 1: Home Textile Alliance The definition of store marketing. Philip Kotler, a famous American Marketing scholar, described the core concept of marketing as follows: Marketing Management It is a social activity and management process for individuals or groups to create valuable products to meet their needs and desires through creating, providing and exchanging with others. The core concepts include: needs, desires and needs; products or offerings; values and satisfactions; exchanges and transactions; relationships and networks; markets, marketing and marketers, and a series of concepts.

Management two: Home Textile affiliate marketing plan. Marketing plan refers to the formulation and detailed explanation of the marketing objectives and the strategies, measures and steps to be taken to achieve this goal on the basis of investigation and analysis of the marketing environment of enterprises. According to the detailed steps of American scholar William Cohen in the marketing plan, they can be summarized as follows: planning marketing plan, analyzing environment, establishing goals and objectives, formulating marketing strategies, formulating marketing strategies, forecasting marketing plans, and implementing management.

Management three: purchasing behavior patterns of home textile franchisees are largely based on their psychological responses to external stimuli. The psychological factors that influence buying behavior include motivation, cognition, learning, attitude and belief. According to Maslow's famous "hierarchy of needs", it is necessary to explain the different needs and motives under different environmental conditions. When we analyze the motivation of customers buying goods, we should know clearly whether he is satisfied with his own needs or for investment so as to meet the needs of wealth appreciation. Because of different needs, marketing strategies and methods are very different.

Because today's market is a competitive market, so correct. marketing management For any industry entrepreneur, it is the focus of attention when it is in operation. This article is mainly from three aspects of content for home textile franchisee entrepreneurs in the operation of this project need to grasp the industry's marketing management to make detailed analysis of the content, I believe you have done a good idea of this aspect of the problem.