First, guide consumers to accurately identify the logo on clothing. Logo is the manufacturer's express and guarantee for the quality of goods, and is also the basis of consumer rights protection. What is clothing identification? Clothing labels are paper labels attached to clothing and durable marks on clothing. Clothing logo The main content is to express the quality of clothing. clothing Use maintenance instructions and other information. GB 5296.4 - 1998 "instructions for use of consumer goods, textiles and clothing" is the national mandatory identification standard. The textiles and clothing products produced and sold in China must be strictly implemented according to the regulations, otherwise they will be banned from production, sale and import.

Second, introduce the characteristics of various fiber materials to consumers. The main textile fibers for making garments are plant fibers, animal fibers, chemical fibers and so on. textile industry With the rapid development, many new fibers have appeared in recent years, and their functionality and comfort are very advanced. However, many consumers are not very familiar with the characteristics and functionality of new fibers, so we must introduce clearly the characteristics of all kinds of fibers to the consumers when they are shopping.

Third, guide consumers to see the workmanship, appearance, color fastness and odor. Qualified clothing products have uniform stitches, no jumpers, no defects on fabrics, no oil stains, ironing, symmetry of left and right pieces, etc. These projects are stipulated by national and industrial standards. To see whether the color fastness is qualified, it can guide consumers to wipe the clothes purchased with hand napkins and white handkerchiefs. If there is no color on the wipe, there is no need to worry about the color fastness. The selected items should not be oil, mildew, fishy or aromatic. These odors indicate that excessive chemical residues on textiles may cause potential health hazards.

Fourth, guide buyers should know some collocation skills, such as color matching, complexion and clothing. In addition to helping consumers to control the quality of products, shopping guides also need to know some common sense of color collocation, so as to provide consumers with reference and advice in the work of shopping guide. The colors are colored and colorless. No color: black, white, gray; color: red, yellow, blue and so on. When guiding customers to choose clothes, guide buyers must pay attention to the choice and collocation of color harmony. The harmony of colors makes people feel very comfortable and happy. There is a sense of order and balance in the mind. When something is discordant, it makes people feel very confused and even intolerable. Color is not much, harmony is beautiful.

There are two main categories of clothing color matching: one is coordinated color matching, the other is contrast coloring.