Step one: determine the street

If it's good Trading Area It is the fertile soil to cultivate the storefront. The good shop site is just like the root of a tree. It can absorb the best nutrients in the business circle and make the storefront successful and thriving. Therefore, the quality of the store is directly related to the quality of the storefront, and the difference in the location of the store will result in a loss of performance. Therefore, the quality of shop premises is the first important consideration for shop companies to open stores.

　　 Step two: determine business district

It should be said to be a large to small method, first of all, to partition a city. We must choose a business concentration area, which is what we call the business circle.

　 Step three: Street environment

For a mature city, there should be some fixed, large brand clothing sales relatively concentrated streets, the rent of this street will be relatively high, but do not have to fear that the rent is high. The relative benefits and turnover of the rent will be much higher. The high rent itself has gold content. The small city size may have only one or two streets.

And the category will also be different. For our big eye frog brand, we are looking for a place where clothing brands are relatively concentrated. The more brands are concentrated, the more mature the market atmosphere is. The more consumers we buy, the better the atmosphere of sale, and this place is very suitable for the development of our big eyed frog brand. Another way to choose is relatively simple, which is to choose the streets with McDonald's and KFC. Because they are very sophisticated in choosing locations, and they are determined through a long time of market comprehensive investigation and assessment. They have a strong ability to collect customers and can help customers better.

　　 Step four: Road Pedestrian flow

The evaluation of pedestrian flow is the first point of the store. Different traffic vehicles and urban planning constitute different flow of people on the roads, thus affecting the results of consumption. The best way should be to provide residents with commuting and daily life. It should also be a highly developed and convenient road.

　　 Step five: Street direction

There is another important point in choosing the right streets: there are two sides of the normal streets, which are the directions of the pedestrians in the direction of the vehicles. How do we determine which of the two directions is more appropriate? We call it the uplink and the downlink. Uplink refers to the route that everyone leaves home to work. The downlink refers to the route home. So when we choose, we must choose the direction of the downlink.

So how to determine the specific direction of the downlink? A simple way: directly in the time of commuting, to the selected streets directly to observe. It should be obvious that there are more directions for people and cars. Obviously, this direction is the direction of the downlink.

How to choose the location of a clothing store? Whether it is looking for a store or looking for a special address, it can be said that the location of the corner is the best location, because the location of the corner has many groups of people, so it has a relatively large advantage in the flow of people. The conclusion is: Phnom Penh, silver corner and elevator!