Uniqlo, the fashion giant of Japan, announced on Wednesday that it will launch the joint Christophe Lemaire personal brand of the former Hermes creative director to launch a series of men's and women's wear.

Presumably, the cooperation between French designer brand Lemaire and Uniqlo Uniqlo will become one of the most anticipated Series in the autumn and winter.

The design of Christophe Lemaire can be bought at the price of UNIQLO and the good quality of products. I believe it is enough to make many fashion designers excited to scream! To know that the Christophe Lemaire, who is good at creating the image of "literary and intellectual, elegant and restrained Paris women", is the male spirit designer of countless self satisfied and elegant people.

Sarah-Linh Tran, the studio director of her partner and Lemaire, said in a joint statement: "the concept of Uniqlo is also Lemaire.

With the view and philosophy, we have always dreamed of working with Uniqlo.

French luxury group Herm e s International SCA (HRMS.PA)

In July last year, Christophe announced that it had resigned. In October, it announced its departure from the last new product of Herm s s, and focused on its personal brand business.

Prior to joining Herm s s in 2010 to replace former Jean Paul Gaultier, Christophe Lemaire has been the creative director of Lacoste for 9 years.

Uniqlo UNIQLO's current guest designer is In s de la Fressange, and the cooperation between the two sides has arrived in the second quarter.

Designers such as Celia Birtwell, Pharrell Williams, Lulu Guinness and Jil Sander also participated in Uniqlo UNIQLO's cooperation project.

In January of this year, Christophe Lemaire renamed its personal brand to Lemaire and launched a brand new Logo.

Taking the name out of the brand name and keeping only the surname is regarded as the beginning of the designer's Christophe Lemaire and his wife Sarah-Linh Tran jointly responsible for the whole line design work of the brand.

Previously, the work of Sarah-Linh Tran was limited to women's clothing design and brand visual identity.

Therefore, the Uniqlo / Lemaire joint series will also be designed by the couple and two people, which is added to our expectations.