2015 just after the Spring Festival in the year of the sheep, BB.MIQI (happy Mickey) brand, which won the "2014 China footwear industry grand ceremony - the new force of children's shoes", took advantage of the "sheep and goat" happiness to fully open the 2015 happy Mickey brand promotion plan.

At the end of 2014, the happy Mickey brand carried out a comprehensive upgrading of its brand image. First of all, will brand The name is upgraded from "100 Mickey" to "happy Mickey". At the same time, the "happy" culture is officially regarded as the core of its brand spirit, and the fourth generation generation system of the terminal has been successfully introduced into the system. It is a solid and sufficient preparation for the 2015 brand promotion strategy of happy Mickey.

　　 brand Upgrade to create "healthy" future with "happy"

As an important force in China's children's products industry, happy Mitch has been a professional adviser to children's health since 2006, and is committed to providing scientific and healthy products for Chinese children. In the future, happy Mickey will carry out more brand image extension according to the "happy" culture, and strive to make itself a disseminator of "happy" culture. At the same time, happy Mickey will continue to adhere to the "health" as the core concept of the product. With "happy culture", we will make a unique commercial interpretation of the brand, combine the concept of "health" to create diversified products, strive to provide more humanistic care for Chinese children, and strive to create a "happy" empire with "healthy" children's products as the core.

　 Integrating resources to promote brand upgrading

In 2015, happy Mitch will bring together eight strengths: brand, clothing In order to comprehensively promote brand promotion, accessories, quality, training, teamwork, culture and image, we will make efforts to customize the 2015 happy Mickey brand promotion plan in order to integrate the professional strength of brand strategy communication and integration of product style and quality.

In terms of products, happy Mickey will strengthen the combination of product image and style with its own "happy" culture, realize the perfect unity of product and brand image; in channel terminal, it will bring new shopping experience to consumers through image upgrading, meticulous management and information construction, and continuously improve the terminal sales performance; at the same time, at the level of brand communication, it will create a cultural atmosphere with "happy" culture as the core, take effective brand communication as a whole, and integrate in-depth interaction with consumers in order to fully show the value concern of happy Mickey, and then form a unique consumption circle of happy Mickey.

From the "escalating Mickey" to "happy Mickey", brand promotion will be a pioneer of strategic development, with products and terminals creating a "happy" cultural consumption circle, sharing with people every day and becoming a "happy" culture disseminator. Happy Mickey has become a new force in the vigorous development of children's industry.