Nana opened the retail store for the second time, the first time it was in 7 years. Nana, like most MM, is a Shopaholic who has not been in touch with the clothing industry before. He doesn't know the inside of the clothing industry. (I don't know if this is not accurate). Superstitious brands always feel that only brands are good drops (Zhen Xurong).

The first purchase feels good (the feeling of shopping), the goods are white horse, west goods, but it was very cheap at the time, a pair of jeans is said to be Korean goods, 100 yuan, a half length dress feel pretty beautiful, take goods is 100 yuan, at that time did not consider how much money can be sold, you can accept, 13 rows heard that the quality is not good (not until the first shop has not been to 13 lines).

At that time, I didn't do business, and I didn't know how much money a garment would earn. In addition to advocating the brand, Nana has another hobby, which is to take out his clothes and pick up the treasure in the alleyway. This hobby can play a great role later. Sometimes when he sees some special shop prices, he goes back to the shop and sells it. The profit is better than the white horse. The goods in the west station are much higher. Many can turn 10 times, and 20 sold for more than 200, Hei he. At that time, there was a sense of achievement. Maybe the whole environment was better than now. I basically sold more goods at Baima and west station. You may think that Nana is doing a good job here, but when he chose the site, he didn't get a good choice. At that time, he saw a shop on the 2 floor of a pedestrian street. He did not investigate the sales situation there, so it led to a good profit later, but his performance was uneven.

With the experience of last time, this shop is more cautious. It inspects the sales situation of the shops and the shops around the shop. Coupled with previous experience in wholesale, this time it was easier to do. Here, I would like to say something about the retail store:

One site selection It is very important to investigate the flow of people around, the group of consumption, the ability to consume, and the operation of the surrounding shops.

2. shops Renovation To be distinctive, it is not necessary to have luxurious decoration, but it must have its own characteristics, just like a city with its own landmark.

3. according to the consumption group and the level of consumption, the location and style of the goods are priced.

4. clothes are best sold in packages, many times single. clothes Or pants don't look very special, but matching well can definitely make people look bright. Because many people like to buy a whole set of clothes, do not like to buy clothes, but also look for pants.

5. make friends with customers, so you can give her quotations later. Generally, she is embarrassed to make a counter-offer, if you want her to like the clothes in your shop. I didn't wait for them to make an offer after I had quoted some familiar customers, so I would like to give her a discount first (because everyone had the habit of being cheap, and you told her to give her 5 yuan less, and she was all comfortable). Before I opened her mouth, I said she wanted to make her feel that I had been friends with her, and that she wouldn't have to say the second sentence, so I would give her a discount so that she would feel that she was respected.