The twenty-third China International Fashion Fair first moved to Shanghai and opened on 18-20 March 2015. As the top fashion exhibition in China, the international fashion brand TOPFEELING won the 720 square meter exhibition area in one fell swoop, becoming the largest exhibitor of the single brand (the most beautiful woman Pavilion 52-A213).

Last year, the domestic garment industry experienced an unprecedented cold wave baptism, 2015.

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It will usher in the spring after the baptism, and the steady and fast fashion brand and the luxury industry are still expanding.

As an international fashion brand MJstyle Mini boutique, TOPFEELING, a fast fashion star, has constantly innovating and boldly creating new business models with the advantages of other international fast fashion brands. At least two times a week, it has more than 300 stores in one year.

He Bin, marketing director of MJstyle Jian Shang dress, believes that in the current clothing market, the most important thing is to have a keen sense of fashion and a quick response to the market. Insisting that commodities meet the needs of the market is the core demand of the brand.

At the same time, with the core purpose of the young consumer group, a fast fashion force has been formed to compete with international brands.

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On March 16th, Tianhong mall released its annual report in 2014, which showed that its operating income was 16 billion 998 million yuan in 2014, an increase of 6.02% over the same period last year.

According to the report information, the O2O layout of Tianhong mall has been preliminarily completed, and the layout of all channels and multiple entries has been achieved. Under the offline pformation, there are many formats of "department store + shopping center + convenience store". The three ports of "online rainbow + microshop + WeChat" have been completed online.

The report shows that in 2015, Tianhong will also push ahead with business pformation to break through the development of O2O mobile business.

Reporters learned that in 2014, Tianhong company opened 5 new stores and 2 shopping centers.

In terms of O2O, Tianhong has added more than 1000 self promotion points to stores and property agencies. In addition to mentioning itself, it also has cross channel service functions such as physical store returns and so on. In the last mile and O2O of life services, it opened a 5 O2O home convenience store, but the payment link still needs to be completed.

Ping An Securities believes that the pformation of Tianhong mall's touches is in line with the development direction of the industry. The initial layout of O2O is still difficult to integrate.

The risk of this pformation lies in the high cost of O2O users.