Dior has always been a white star, and now Rihanna has finally come to Rihanna.

Recently, Dior announced that Rihanna will become the latest spokesman for the brand "secret garden" series.

It is reported that Rihanna will participate in the fourth episode of the series of commercials, in addition to this, she will also appear in the

One of the spring print ads.

"Fashion industry centered on white people is really notorious."

"The cooperation between Rihanna and Dior is a landmark for fashion circles," wrote Julee Wilson, an American news blogger, Huffington Post.

In fact, as early as July 2013, Dior had made adjustments on this issue.

At that time, Dior, led by the new creative director Raf Simmons, broke the custom of using only white models and hired 6 black female models to participate in the new season's show.

Before that, there was no black or Asian model in the 7 series of Raf Simons, and Dior was criticized.

On the other hand, the growing Afropolitan market is probably one of the important reasons why Dior chose Rihanna.

According to the Huffington post, in order to cater to African American target customers' exploration of their cultural origins, there are more and more fashionable brands and fashion elements in the fashion industry, such as the British fashion brand Mr Garbe and the famous Arfica is the Future Series in Paris.

Although Rihanna, who has "West Indian" ancestry, is not African American, her black skin has made her great recognition among African American groups, and has won many African American fans around the world.

Choosing Rihanna as spokesperson for the new season, Dior is also to a certain extent corresponding to the current market demand.

But obviously,

The role of this name is much more than that.

With his own hot music works, Rihanna has gained popularity and loyal fans all over the world.

If the number of fans in social networking sites is taken as a yardstick, Rihanna can also be regarded as the number of celebrities who can be called "phenomenal". The number of fans of Instagram and Twitter is as high as 16 million and 42 million respectively, and the number of fans on Facebook is even closer to 90 million.

According to the Netbase Brand Passion Report released earlier this year, social media is becoming more and more important for fashion brands.

The topic of brand in social media is closely related to brand sales and brand image.

So Dior's choice of Rihanna also guaranteed the brand's popularity in social media.

Rihanna has always been the darling of fashion circles.

At the end of 2014, the German sports brand Puma (Puma) hired Rihanna to become the creative director of the company's women's wear series and the company's ambassador in the world.

In addition, the Council of Fashion Designers of America wards, known as "Oscar of fashion", was awarded to Rihanna's "fashion index Fashion Icon" award last year.

"Some people say, if you look like Rihanna, the whole world is yours.

I agree with you very much.

Fashion designer Tom Ford commented on Rihanna.