In March 19th, the first China Children's wear The summit forum for industrial development was successfully held at the National Convention and Exhibition Center. The forum is sponsored by China Fashion Association and China Textile Magazine. The Chinese clothing association children's wear and children's wear magazine are the contractors.

As the first year of the 2015 Chinese children's wear industry, the annual development of children's clothing industry was discussed. Grand meeting The forum takes "building a new pattern of children's clothing industry development" as the theme, and jointly explores the path map of the development of children's clothing industry in the next 5 years under the new normal, so as to discuss the overall plan for the development of children's clothing and reconstruct the new advantages of children's clothing industry.

In 2014, the scale of children's wear market in China exceeded the 140 billion yuan mark, and it will maintain a high growth rate in the next few years. Especially the new policy of "single child" has injected a strong stimulant to the children's clothing industry. All of these means that the children's wear market will have broad market prospects in the future.

Under the new normal, children's clothing industry has entered a great change era. Children's clothing industry is changing from "quantity consumption" to "brand consumption" and "return product". This forum is the first Forum on children's wear industry in China's children's wear. It focuses on the most direct market and consumers, focuses on the quality of children's growth and growth, focuses on psychology, health and environmental protection, explores ways and tools of innovation mode, and comprehensively promotes the new advantages of children's clothing brand and market value creation.

The forum has invited representatives of Chinese clothing association, well-known brand agencies, well-known children's clothing enterprises, Internet industry and other related associations to represent a group of leaders and representatives. Wang Zhuo, vice president of China Garment Association; Wei Lin, director of media center of China Textile Industry Federation; China clothing Jia Wei, Secretary General of children's wear department, Secretary General of the China clothing association, director general of children's wear and clothing, executive vice president of clothing and accessories, Xu Bo, general manager of balbbara business department; Zhang Ling, chief strategist of HAVAS Lingzhi; Wu Fangfang, general manager of green box network Technology Co., Ltd.; chairman of Wu Liangjie; and Xie Aimin, President of Xinmeng Tianxin commercial department store chain Co., Ltd., all of us, who have come to the scene, have brought wonderful views to share with us.

Wang Zhuo, vice president of China Garment Association, mentioned in his speech that we have the best industrial chain and the largest market in the world. Chinese children's clothing enterprises should consider how to innovate in the process of procurement, design, production and sale on the basis of the original industry, how to build a new pattern of children's clothing industry, reconstruct new development advantages, and expand from cost scale expansion to value creation.

Zhang Zheng, chief strategist of HAVAS Lingzhi, is the keynote speaker of "brand building in the social networking era". She explains how to brand in the social networking era from five aspects: brand appeal, brand consumer relationship, brand arrival rate, brand investment return rate and brand value.

Balabala (Barbara) follows the new development environment and Consumption environment The brand is constantly upgrading and upgrading, taking the new generation of consumers as the core, based on brand positioning and new marketing environment, and through diversified and personalized marketing methods, to join hands with consumers to open up brand new horizons.

The green box is the first brand of Chinese children's wear network sales. Wu Fangfang, general manager of the green box Network Technology Co., Ltd., has brought the keynote speech of "the Internet of physical shops". She pointed out that in the face of O2O, enterprises should be well prepared, and take the green box as a case to point out how to use the wireless Internet to transform traditional shops.

As the pioneer and leader of the high-end computer sewing machine, Wu Liangjie, chairman of the company, brought the brilliant speech of "accelerating the upgrading of the equipment", and pointed out that for the majority of users, we can reduce the pressure to achieve the upgrading and upgrading of the equipment, and join hands with the financial companies to prepare a financing lease solution.

Xie Aimin, President of Xintiandi commercial department store chain Co., Ltd., made a keynote speech on "business model innovation of China's baby and baby industry". In his view, in the next 3-5 years, China's maternal and child industry will usher in a golden period of development and also a shuffle period. The specialized retail chain mode of mother and infant will become the development trend of the industry. Specialized services, industrial mergers and acquisitions, channel fission, market segmentation and innovative business models will bring new opportunities and challenges to enterprises.

As the highlight of the forum, the 2014 China Media Award for children's wear industry was also announced in the same period. 17 companies have won the award of influence by virtue of their unique advantages in the field of competition. 織里(中國(guó))童裝城榮獲中國(guó)童裝面輔料最佳采購(gòu)基地大獎(jiǎng);虎門富民童裝中心榮獲中國(guó)童裝最具活力市場(chǎng)大獎(jiǎng);巴拉巴拉榮獲中國(guó)童裝最佳營(yíng)銷品牌大獎(jiǎng);綠盒子榮獲中國(guó)童裝最具創(chuàng)新力品牌大獎(jiǎng);富山縫機(jī)榮獲中國(guó)童裝最佳縫紉設(shè)備供應(yīng)商大獎(jiǎng);杭州中賽實(shí)業(yè)有限公司榮獲中國(guó)童裝最具渠道整合創(chuàng)新獎(jiǎng);U-JAR榮獲中國(guó)童裝最具藝術(shù)風(fēng)格大獎(jiǎng);今童王榮獲中國(guó)童裝動(dòng)漫最佳創(chuàng)意大獎(jiǎng);好加寶仔榮獲中國(guó)童裝最具誠(chéng)信品質(zhì)大獎(jiǎng);林芊國(guó)際榮獲中國(guó)童裝最具時(shí)尚創(chuàng)意大獎(jiǎng);G100榮獲中國(guó)童裝最具安全健康大獎(jiǎng);譽(yù)爾賽榮獲中國(guó)童裝最具社會(huì)責(zé)任大獎(jiǎng);藍(lán)鉑榮獲中國(guó)最具優(yōu)良品質(zhì)兒童家紡大獎(jiǎng);棉小兜榮獲中國(guó)最具安全生態(tài)兒童家紡大獎(jiǎng);歐貝兒榮獲中國(guó)童裝最佳搭配大獎(jiǎng);萌動(dòng)新天地孕嬰童連鎖商城榮獲中國(guó)童裝最佳合作商場(chǎng)大獎(jiǎng);FOLLI FOLLIE榮獲中國(guó)童裝最具市場(chǎng)價(jià)值大獎(jiǎng)。