With the price of foreign brands in the same country, logistics timeliness increased to 7~10 days, logistics costs reduced to 80%~90%. This is a set of business data of Tmall international, a newly opened "Hai Tao" platform by Alibaba group, which is the source of the attraction of cross-border electricity providers in the eyes of consumers.

In March 12th, the State Council officially approved the establishment of China (Hangzhou) cross border e-commerce comprehensive pilot area, a pilot area known as the "Internet free trade zone", trying to solve the deep-seated contradictions and institutional problems in the development of cross-border e-commerce.

This has also stimulated the nuggets of e-commerce giants, and Jingdong, NetEase, Yintai, Shun Feng Hai Tao, cross-border life and a number of cross-border e-commerce platforms have been stationed in Hangzhou. Reporters learned that Tmall and Jingdong, the two major e-commerce giants, have taken the lead in Hangzhou, and NetEase, which has been at a disadvantage in the field of electricity providers, is also planning to get all the entry points to achieve "counterattack" through the test area.

Recently, according to South Korean media reports, Alibaba officially announced the entry into Korean logistics to seize the Korean direct purchase market. In March 17th, Ali confirmed to reporters that the news was true, and said that Tmall, Alipay and rookie networks were involved in the construction of logistics network. "We have a long-term plan, and are already in the process of implementation." This is just the approval of Tmall international closely linked to the Hangzhou cross border e-commerce comprehensive test area. Opportunity One of the movements. Reporters from Hangzhou entry-exit inspection and Quarantine Bureau was informed that Hangzhou "one district, three parks" cross-border electricity supplier comprehensive test area stationed in 30 enterprises, including Tmall international, NetEase, Shun Feng, Sinotrans, Yintai, Western and other business platform enterprises, filing nearly 300 overseas business enterprises. As of March 10th this year, 1 million 160 thousand export packages had been supervised, and the goods were worth 14 million 200 thousand US dollars. The total number of imported postal packages was 1 million 689 thousand and the value of goods was 351 million yuan. "Cross-border electricity supplier is an important part of the company's business development. We will seize the opportunity of Hangzhou to win the first cross-border electricity supplier comprehensive test area in China." Tmall officials told reporters that before that, Ali group Yi Fang, general manager of cross border B2C division, publicly stated that after the listing of the group, globalization will be placed at the core of the group strategy. According to official data released by Alibaba, the first 10 months of Tmall's international platform grew by more than 10 times.

Jingdong is also unwilling to lag behind. In February 9th, Jingdong purchased the first cross-border electricity business in Airport Park. Prior to this, Jingdong and Xiaoshan District of Hangzhou signed a strategic cooperation agreement on cross-border electricity providers. They will conduct in-depth cooperation in cross-border e-commerce, regional trade settlement, logistics technology demonstration, cross border O2O mode and other fields.

The airport park is located in the Xiaoshan District of Hangzhou. It is the third cross border electricity supplier Industrial Park in Hangzhou city following the lower city and Xiasha. After the Jingdong enters, it will form the two leading companies in Hangzhou's cross-border electricity supplier with Tmall international in Xiasha park.

"In 2015, internationalization will speed up development as a major strategy of Jingdong group. Jingdong will take Hangzhou airport as one of the most important ports in cross-border e-commerce business across the country. " Li Zhenguang, vice president of Jingdong group, said.

In January 2015, NetEase We launched the koala sea purchase and entered the cross-border electricity supplier in the self run mode. At present, we have established a warehouse in the Hangzhou free trade zone. "After we go to the survey, we feel that this is a very good policy dividend period." NetEase koala sea project manager has said that NetEase has always wanted to do business, has tried before, but compared to Tmall, Jingdong, the domestic electricity supplier business has not a good entry point.

NetEase CEO Ding Lei said 4 years ago that NetEase was only trying in terms of electricity providers. Now, with the help of cross-border electricity providers, NetEase koala has launched its first large-scale promotional campaign. "Planning is under way." For Yintai network involved in cross-border electricity providers, Yintai group said. In addition to Alibaba, Jingdong, NetEase, Yintai and other giants, a number of cross-border e-commerce platform enterprises such as Shun Feng Hai Tao and cross-border life have been stationed in the "one zone and three parks" under the cross border e-commerce comprehensive test area in Hangzhou.