In recent years,

Under the impact, many clothing stores have been looking for a way out.

Original design, private customization, WeChat marketing, overseas purchasing...

Eight immortals cross the sea, each shows its own ability.

With the popularity of the circle of friends, this small investment, low threshold, wide spread range, can be promoted and sold without leaving home, and has attracted a lot of attention.

Entity store's eyes, send information, ask for forwarding......

Under many methods, the popularity of some clothing stores has gradually increased, and the physical clothing store has started to walk with "two legs" after changing ideas.

Entities shop for survival

In today's big business and business competition, the survival of the shops is particularly difficult.

To this end, many stores have opened up various channels, using foreign goods, domestic brand tail goods, low price and so on to retain the pace of entering the consumer.

But even so, many clothing stores are still shouting "can not bear".

"Because my eyes are unique, the clothes I choose are mostly bright and fashionable. In the past few years, the shops were very prosperous and never worried about the problem of pressing goods."

Li boss, who has been in the cultural Lane for 8 years, said, "however, since the popularity of e-commerce, my customers are getting scarce.

In order to make the storefront more brilliant, I think a lot of strokes, through foreign relatives into foreign brand clothing tail goods, the establishment of customer information and so on, although I am very hard to manage, but there are not many customers in the store.

Like Li boss, many individual clothing store owners feel the same way.

In order to make the money flow, many clothing stores have taken seasonal, holiday and other express trains to promote sales with large clearance and low discount. Although the garments are fast shipped, they can only earn a lot of money.

However, in this regard, Li boss feels that it is much better than pressing goods, so that he can go to the dealer to get the goods and update it faster, so that customers can feel more and more new products in the shop.

Physical clothing stores enter friends circle

Just when individual clothing stores operate various methods to resist the "winter" attack, some of the more active shopkeepers spin their brains, take pictures of their clothing, add a piece of information that attracts people's eyes, and walk into the circle of friends in a swagger. Every time new clothes and low prices are updated to friends circle, people in the circle of friends can understand the information at the first time.

"Come, sweep the WeChat in the store, add to the circle of friends, buy clothes in the store will have discounts and small gifts."

When customers enter the shop, a lot of individual clothing owners will prompt, lobby customers to become one of their friends circle.

This practice has indeed attracted some repeat customers to many clothing stores, and many young people who do not like shopping are seen on WeChat.

Clothing will be directly to the store to pick up the goods.

Those far away, some individual clothing stores sent them back.

At the same time, through WeChat exchanges, individual clothing stores can better understand the needs of customers, and purchase more targeted.

"Before selling clothing, all ages, and the quality is also uneven.

However, after having a circle of friends, it will be selected according to the age of friends circle.

A clothing store owner at Heping Street said, "in order to highlight the quality and reliability of the physical store, what I choose now is a good quality and relatively expensive garment."

She believes that compared with the Internet clothing, the advantage of the entity store is that the clothing in the shop can be touched and picked by itself, so that consumers can rest assured.