In fact, Ferragamo's fight against counterfeiting is nothing new.

However, this brand has rarely acknowledged the seriousness of counterfeit products, and has called the battle against global Shanzhai goods.

So far, the brand has destroyed or seized 100 thousand counterfeit products, mainly from China and the Internet.

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The most easily copied products are luxury brands with obvious logo products, such as Ferragamo with "double G" logo leather belt, Chanel handbag 2.55, LV classic Speedy 30 and so on.

I searched for the keyword "Ferragamo belt" on Taobao, showing that there were 3572 pieces of merchandise, and 3376 pieces of one thousand yuan or more, accounting for 94%.

The search for Amazon China shows 26, all shipped by dealers, without official authorization.

In addition to the belt,

There are 47 pieces of Ferragamo bags on the Chinese website and 13 shoes. Apart from dealers and Amazon self run, the Ferragamo brand has not authorized Amazon distribution.

The search results on Taobao are 7953 packages and 10 thousand and 800 footwear. So far, Ferragamo is not stationed in Tmall.

According to the World Customs Organisation,

The losses suffered from counterfeit goods amount to 7 billion 500 million US dollars (5 billion pounds) a year, and fake products account for 10% of the total volume of Global trade in the fashion industry.

1500 counterfeit products seized by Chinese customs are priced at more than $7 million.

Last year, Ferragamo seized more than three hundred and fifty illegal websites, such as "ferragamoaustralia.com", "ferragamogoodshoes.com", "ferragamosalelondon.com", "ferragamousa.com" and "china-ferragamo.com". At present, the website will directly display the following pictures, indicating that only ferragamo.com is the only official website.

Not only is the electronic commerce website, even the boutique in the senior hotel is not so reliable.

"We will also strengthen the inspection under the line, mainly for trade fairs and distributors."

Said Ferruccio Ferragamo, chairman of Ferragamo.

The counterfeit rampage of luxury products has always been the first thing in the brand comparison. Not only is the loss of profits, the market has been damaged, but also the interests of consumers: think that people on the street are carrying the same package that you bought from the brand store at a positive price, and it only cost you one percent of the price. How do you feel about it?

Last April 23rd, Burberry entered Tmall and announced that it would pull down unauthorized dealers on Amazon.

It is true to be stationed in the market. The thing that looks like a dealer is a ten thousand year old tinea.

But with the authorization of the domestic e-commerce platform, sales volume is not the main purpose.

At present, Ferragamo is the only authorized official in China except the Chinese official website. It does not know whether the future will condescend to it. After stepping into the footsteps of Burberry, to eliminate Shanzhai in Tmall.